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So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running perfectly for SEO like a finely tuned machine....
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To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your...
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Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. Link building is definitely one of the most important aspects of...
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Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. A lot of SEO has been focused on technical matters and very highly specific ways...
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You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. Ask other sites who link to your major competitors to link to you as...
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Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. It appears that...
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The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking,...
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If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. In the earlier...
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SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. Google has guidelines that regulate the use of keywords and...
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The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. Long tail keywords may offer more chances to show up higher in the search results, while...
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Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and you can get penalized for...
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Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. In a nut...
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Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is...
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Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. Google and Bing have moved far beyond algorithms...
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Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy....
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