olamola

Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital...

The development of marketing programs to create interplay between consumers and businesses, or interactive marketing, assists two-way communication and customer involvement. Weave in your marketing...

Once you get to Yahoo!'s search results pages, things start to look similar to Google and Bing. Thin content, by definition, does not provide valuable answers to questions or satisfy searcher intent....

Keywords should be relevant. This means your site should be a satisfactory destination for users. Brands are generally most interested in gaining follow links as opposed to no-follow links because...

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different...

HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike....

The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to...

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. If you want to generate traffic through search, it’s...

Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Search engines make a wide variety of data available that can provide detailed insight...

Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. Even if you’re looking for increased brand awareness rather...

Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you...

Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. From the point of view of search engine...

A sitemap gives the spider a rapid guide to the structure of your site and what has changed since last time. Looking at statistics behind applicable keywords will reveal traffic rates and...

The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking,...

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are...