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One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and...

Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. Unlike some aspects of the mysterious Quality Score...

Google just needs evidence that what is on a particular website is relevant to it’s viewers. While changing the URL and metadata for your content isn’t exactly using social to win at SEO,...

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is...

Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’,...

Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely…...

If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your...

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a...

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that...

Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. In theend, the users, the marketplace,...

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. The key to quality SEO is all about research research...

You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and...

Use Fetch as Google to test whether Google can crawl and index important pages within your site. Not all links are equal, as high-authority sites contribute more heavily in this regard. This...

Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might...

Develop SEO-enabled content from creation that is ready to deliver across all devices. Engage in guest blogging outreach and provide content to sites that share your audience to build links...