If it isn’t on Google, it doesn’t exist

You want your page title to accurately describe what your page is about but you also want it to be “clickable”. Meaning, you want it to draw a searcher’s attention in a search result and entice them to click on it. On top of that, your page title should include your target keyword. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. Measure everything about your content,aligning KPIs with your business goals and see how customers interact with your material.

Local Link Building

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn’t your business trying to solve people’s problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you. Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Use searchengine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum.

Include relevant keywords into headings and subheadings

Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Keyword research can be done using free tools. Frequent link audits can saveyour site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased.

What is Off page optimisation?

Gaz Hall, a Freelance SEO Consultant, commented: "SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords." SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. The truth about improving website search engine rankings is writing content that people are searching for and actually want to read.

Include internal and external links

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites where you can place this kind of content are even easier for them to identify. As a marketer, the primary warning sign should be sites where you can post your content with no editorial oversight from the website owner. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract.

If it isn’t on Google, it doesn’t exist

Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link.