Ads on most internet sites are determined by what you look up.  At this time of year, if you're looking for wool socks for your kids for Christmas...you'll end up with sock ads all over the place.  (Calvin Klein clothes...fit my stick skinny son very well...the ads are a bit too sexy for my tastes though...especially with my 15 year old daughter at my shoulder so much of the time.)

To get around that, it's possible to get adblock.  (Some sites are blocking people who use it, or charging fees...I have no reason to believe that DS will be one of those though.)

It's also possible to go "incognito" on the internet.  You'll still get ads...but they'll be random and not matched to you.  (Thus you won't end up with ads for Russian Wives as you're going through a divorce as I got 10 years ago on DS.  There was some member at the time who had tried it?  Or was getting a divorce from it?  Honestly I don't remember, and it doesn't matter. 

At some point it went from hurting...to an inside joke.  ((It also brought up what I call "culture wars" where one group believes that they hurt more than another.  With the end of a marriage...it was divorce vs being widowed.  Umm, it's not a contest.  For some it's one.  For some it's the other.  Just because I knew 3 people who had been through both and found divorce more painful...doesn't mean that was going to be true for you.))

In anycase..adblock or incognito can be useful.

For me...I'm leaving the ads.  After a bit, I ignore them.  And quite frankly, since I do a lot of shopping online...sometimes it reminds me that I didn't make a decision about the socks yet.  (I'm thinking of skipping it.  Although I need to find another present of some sort for my daughter.)