The Importance of Keyword Reviews
It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. If a person goes looking for a company or product by name, Google will steer them towards what they’re looking for. Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are. Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal.
SEO is Seriously Effortful Optimization
Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. It’s possible to ranknumber one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions. Adjusting your keyword distribution gives you power to change your campaign over time. If you are focused on a local market, it is also important to get connected with local businesses and organizations.
Make Mobile SEO A Priority
A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time.
Are Keywords – and Keyword Research – Dead?
If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care."
The Importance of Keyword Reviews
To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains. Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love.