Technology Choices for sound SEO
Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. Do not copy another site’scontent without asking permission first. It’s bad for you, the site you’re copying from and the reader too. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within
Discover the connection between content and user experience
More value in your subheadings
An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. One of the first things you ’re going to need to do is to fill your site with great content and to use your keywords throughout. There’s a fine line to be walked here: you need to repeat the phrase a few times to ensure that you create that association but at the same time, you also need to make sure that you don’t overdo it and thereby appear to be spamming. Keyword research can be done using free tools. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search engine placing your website or web page on top of search engine.
SEO challenges large scale user platforms face
Gaz Hall, a SEO Expert from the UK, said: "SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same." Professional search marketers don’t submit the URL to the major search engines, but it’s possible to do so. Google is one of themasterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Google nowsupports using the rel=“canonical” link element across different domains. This means that you can have similar content on both the .com and .co.uk extensions of your site, and use the canonical link element to indicate the exact URL of the domain preferred for indexing. This will make duplicate content a non-issue. Also, keep in mind that this is not required when using different languages. Google does not consider foreign-language translations to be duplicate content. But it is something to consider for multiple locale sites in the same language. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys.
Is a Link Exchange the way to go?
Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria. When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. Some users might link toyour page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.
Measure and monitor what is working and update your strategy on the fly. Search engines don’t like familiar or generic content. We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. Optimizing your images gives your website an additional chance to be found via image search.