Start by creating true 10x content

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. Any discrepancies might cause Google to NOT show your business' information on a search result page. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and understand and classify your content. Offpage SEO covers issues which are external to your website and ensure an inflow of high-quality inbound links. As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory does not hold up, please share in the comments.


Broken links


Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat to make a good first impression. You only get one. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind.


Quality content takes time and money


If the wrong people are hitting your website, it's all for nothing Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. So, how does Google determine site quality? How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as searches for recent events, hot topics, and regularly recurring events.2 Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines.


Don’t blindly follow every advice about website traffic you can find online


Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them." Do your maths - its one of the primary resources for this sort of thing.It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content.


Monitor the evolution of your search results


Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value. 95% of the U.S. Internet browsing population accesses search engines each month. Furthermore, the U.S. online population makes an average of 37 search engine visits per person per month. Use it before it ceases to be an enabler of competitive advantage.


Start by creating true 10x content


When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long run. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag.