Seasonality and Prediction

Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Do follow passes link juice (passes SEO benefits to the website that’s linked) and no-follow won’t. Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the rate at which your content gets found online. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road.


Think like your customer and use their language, not yours


If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for.


Should I start with a blog?


Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. What is the first thing that you do when you want to learn more about a product? What do you do when you're trying to find the solution to a problem? The vast majority of people carries out a search on Google or another search engine. Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind. Be sure to set up conversions using Google Analytics, so you know your conversion rate and can improve it by tweaking things on your site. Local search success can be achieved by SEO. Google is famously secretive about how it ranks local businesses. Find the most relevant and search keywords that relate to the content you provide and then add those keywords to your site text. Use the word a few times within the page in a way that relates to the rest of the text and is natural.


Backlinks, backlinks, backlinks!


Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Figuring out your risk tolerance is the first step, but the best approach is to focus on relevant backlinks from real websites. Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google bots. Remember that search engines evaluate each important page area or inbound link separately. As such, the title tag, meta-description tag, keyword tag, heading tags, alt text tags, and page text all produce their own prominence pictures that, together, tell the search engine a great deal about your page. Although most keyword tools list numbers, you shouldn’t think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative scale.


Where to start, I have so many pages?


Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say. So let’s say you’ve naileddown the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement your content gets, the more your content is performing well, which means people are likely sharing it across social — keeping you relevant and on topic. Hello, front page! Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site.


Seasonality and Prediction


Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. What is your organic search strategy? If you don’t have one, you’re missing a key piece of your business strategy—and shutting out many potential customers who are looking for your business. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this post or otherwise, you owe it to yourself and your business to create a proper SEO plan for your website.