Niche Directories are all the rage

If you plan to do some basic SEO, it is must that you know how search engines work. Having keywords in your domain URL can also give you a small SEO boost. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. With search engines becoming smarterand more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine optimization to comprehend the undertaking required to rank highly in competitive search verticals. See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a product or service locally.


Avoid unrelated article directories and low quality guest-posts


When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links. Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. The amount of time and effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage.


Search engine optimization is incredibly important for marketers


When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. You can read an offsite SEO beginners guide here. The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company.


Use Outbound Links


Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! The content needed to fulfill the intent of a search varies based on the type of intent. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? I strongly believe that relevant links have a bigger impact on the algorithm. Use your keywords in the meta-tags, web page title, sub-headers and web content. Make your web content unique. A keyword density of 1-3% and word count of more than 400 words is ideal for on-page optimization. Create a sitemap page to make search engines spiders love your web pages. This helps in indexing the internal pages fast.


Don’t shoot yourself in the foot with Technical SEO


Mobile SEO is – just like regular SEO – all about making sure your site is crawlable and findable. Also, you need stellar performance, great content and a flawless UX. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. There are many theories, some backed by data, that show Google uses user metrics such as bounce rate, click through rate, time on site, etc. when determining the relevancy of a piece of content to the searcher’s query. Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple If you are serious about your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike.


Niche Directories are all the rage


Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy. Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page.