Make Mobile A Priority
Over time, you’ll gather data that helps you determine which of your keywords are most successful, and which ones need more work -- but how do you pick the right initial set of keywords? Mobile is becoming more popular every year. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you.
Domain to Domain Relevance
The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs.
Make your title short and relevant
Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Now, this is an important issue to be addressed. Prioritize keywords and phrases, plurals, singulars and misspellings. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time.
Anchor text is still a huge ranking signal
Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Strategically written website copy includes well-thought-out internal links and calls to action. Gaz Hall, an SEO Expert from the UK, said: "Bad content truly can do long-lasting damage to your website, brand and business."
Make Mobile SEO A Priority
People spend very little time engaging with content. After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? Optimise your website content for the best organic reach possible.