Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Use an online tool to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. Page load speed is also a ranking factor, especially for mobile. A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results.
Write with your audience’s questions in mind
Optimise your website content for the best organic reach possible. Many businesses assume that they don’t need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands the content on their website. This is incorrect on all counts. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic.
As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you. Think of outreach as a brand awareness campaign for your most authoritative audience. Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic.
It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. It has long been understood that Google’s ranking algorithm is complex (by design). Gaz Hall, an SEO Expert from the UK, said: "Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site."
Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results.