It’s a new era for SEO
Search is the #1 driver of traffic to content sites, beating social media by more than 300% Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. While meta descriptions are not strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score.
Why Relevancy Matters in Building Real Links
Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. Mobile is becoming more popular every year.
Browser caching is about how a browser remembers / stores your website for faster visiting the next time you come to that website. Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. I strongly believe that relevant links have a bigger impact on the algorithm.
More content equals better rankings and more links
Search engines want publishers to show the same content to the search engine as is shown to users It has long been understood that Google’s ranking algorithm is complex (by design). Integrate selected keywords into your website source code and existing content on designated pages. Gaz Hall, a UK based SEO Specialist, commented: "Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc."
Content is King
It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit. However, this doesn’t mean that keywords are totally irrelevant. In fact, if you’re doing what Google wants you to do (creating high-quality content), keywords will work there way naturally into your website’s pages. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems. SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important.