Page load speed
Currently more than half of searches account for mobile devices. Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers.
Producing content for search engines is also content marketing, list building, and relationship marketing. By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so.
Authority metrics are only barometers
Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. Google is pushing towards more and more personalized search results, so in order for you to perform well, you’ll have to ensure that you provide a better user experience that keeps people on your site. You’ve got to understand that authority, niche-specific and generic blogs that publish related content can do the same. The way in which consumers search with be noticeably changed by digital assistants.
Make it easier for search engines to index your website. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. First, stop assuming SEO is dead because the rules changed. Gaz Hall, a UK based SEO Specialist, commented: "Unlike some aspects of the mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score"
Page load speed
Tags are intended to give search engines a method of understanding the site’s architecture. Google will compare a page’s title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. Smart content improves the effectiveness and ROI of the material produced by making itself more discoverable and consumable. Google can detect well-written content, and can detect poor quality content, or unoriginal text. A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things.