Is there a link here?

It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments.


How Many Words Can I Optimise A Page For?


Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. You already know that a considerable amount of Internet traffic these days comes from mobile operating systems.


Create great content that people want to link to


Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good. Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility.


Don’t forget local search


Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. Gaz Hall, a UK based SEO Specialist, commented: "As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and “understand” the contents of each page."


Invest in longer posts


Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. When you are creating text, keep in mind that web users want to get information quickly. So, express yourself in as much detail as necessary, but as succinctly as possible. For example, avoid long, nested phrases and break up your texts with short paragraphs, bullet points, headings, and images. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using WordPress, you could use a plugin like Yoast SEO to do this.