Include your target keyword
There is no universal "page 1." Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles.
Do not optimise for irrelevant keyword searches.
A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily.
Be specific when the user wants a particular thing
Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence.
Your website should make it easy to do business with you.
Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. According to SEO Consultant, Gaz Hall: "You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further"
Include your target keyword within your URL
If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs A strong linking structure and other internal SEO best practices can provide that. Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web.