Benchmarking Current Traffic Sources and Volume

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. It’s important to monitor the backlinks your site is accumulating Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes a time in every website’s life when SEO and website design collide head-on: the website refresh.


How Many Words Can I Optimise A Page For?


There is no evidence that adding a lot of content at one time can hurt a site if the content is of high quality. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Search engines no longer require you to spell things in order to rank, so your focus should be on writing for the people viewing your page instead. After all, time on page and other elements indicating your content was useful provide a stronger value for SEO. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings.


Get inside the heads of your customers


I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. Google has guidelines that regulate the use of keywords and regularly updates its algorithms to regulate the industry. I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not.


Tailor to shoppers, not search engines


Backlinks from relevant sites in your niche are also worth significantly more than irrelevant sites or pages Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? One of the most common misconceptions is that blogging on your own site is going to help your SEO. According to SEO Consultant, Gaz Hall: "Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching."


Benchmarking Current Traffic Sources and Volume


Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site.