Pulmonary Embolism Support Group
By far the most common form of pulmonary embolism is a thromboembolism, which occurs when a blood clot, generally a venous thrombus, becomes dislodged from its site of formation and embolizes to the arterial blood supply of one of the lungs. Symptoms may include difficulty breathing, pain during breathing, and more rarely circulatory instability and death.
"Media coverage of medical research often fails to provide the information needed for the public to understand the findings and to decide whether to believe them. Although it is easy to blame journalists for poor quality reporting, problems with coverage could begin with the journalists' sources."
http://www.eurekalert.org/pub_releases/2012-01/dmc-qmj013112.php
Sometimes that's because PR releases by the medical establishment is 'sloppy'.
Journalists will often read those and more or less repeat what is said.
That can leave a lot of information unsaid ---- such as adverse reactions. What PR person in their right mind would put something out that scares the public and might cut down on sales?? :)
Journalists also use the Internet for their 'sources'. That's fine if they do more digging around and don't quote other journalists under the same restraints as they are.
Journalists also have an editor standing behind them (figuratively) with scissors ready to cut 'inches' off their otherwise good reportage. Thereby giving incomplete truths which is almost worse than lies.
Then the companies who support the newpaper or magazine will yelp if their latest and greatest 'next big thing' has a shadow of doubt cast over it. AND the journalist either edits or might lose his job.
And the trail continues----- follow the money or agenda.