Polycystic Kidney Disease (PKD) Support Group
Polycystic kidney disease (PKD) is a progressive, genetic disorder of the kidneys. It occurs in humans and other organisms. PKD is characterised by the presence of multiple cysts (polycystic) in both kidneys. The disease can also damage the liver, pancreas and rarely the heart and brain.
I imagine kidney disease probably shows less commercials as it gets less funding. It may be common but still not as common as diabetes, cancer and heart disease. People tend to donate money to causes they can relate to.
But you are obviously referring to advertising targeted to create awareness about the disease, and not to sell anything.
I continue questioning if the % of the population that has PKD is anywere near the one that PKD Foundation claims. Average Joe has never heard of PKD. As many of you know have said, even many physicians don't even know much about it. If it was really a 1 in 1,000 (I have even read about estimates of being close to 1 in 500), TV would pay more attention to it.
Very nice thing you are doing Utahjazz, by truly getting involved.
PKDAD