Why Does My Email Land in Spam Folders?

You may constantly wonder; why does my email landing in spam folders? For a start, spam filters are programs designed to detect unsolicited or dangerous emails so that mailbox providers can stop those messages from reaching the inbox. This is made possible using a range of criteria to analyze emails and decide if a message is spam.

It is worth mentioning that now two spam filters appear the same. Nevertheless, all spam filters have one thing in common: They are set up to ensure that the inbox remains a clean, safe space, that offers a great experience for the email recipient.With that in mind, below are common reasons why emails land in the spam folder.

Your Email Isn’t Properly Authenticated

It is quite easy for spammers and phishers to send emails that appear to come from your brand. But the best part is that there are a bunch of clever email authentication standards you can put in place to prevent scammers from using your domain without your permission. Actually, inbox providers count on these standards to determine which emails are legit.

When an inbox provider’s spam filter spots on emails that lacks authentication, it immediately raises a red flag. In fact, missing or improperly set up authentication remains to be one of the most common reasons for legitimate mails ending up in the spam folder.

Your Domain Has a Bad Reputation

It is worth mentioning that your domain has a history and spam filters are putting more weight on domain reputation while going through your emails. And this no longer comes as a surprise to most. You might be changing email service providers or leverage different providers for different types of emails, all of which count on different IPs to send your emails.

However, there is a good chance that your domain remains the same across providers. For this reason, examining your domain reputation is a remarkable way to judge your trustworthiness as a sender.

Make it the norm to check your domain reputation for senders who share the data wit you. Gmail’s Postmaster tools, for instance, will offer you with a detailed domain reputation score. You should also check to see if your domain is on any blocklists as those have a significant impact on your domain reputation. It is only then that you can easily make the necessary changes.