What Is SEO? Understand To Be Number 1 In The Digital World

Why is it that when searching for something on Google, I find websites of competing companies or famous brands all over the place, but without our company website or business at all?

This problem can be solved by SEO, but if you don't know what SEO is yet? And still not convinced that if done Will people really see our website? Find the answers along with us in this article.

What is SEO?

SEO, or Search Engine Optimization, is to get our website on the first page or rank high when searching on Google or other Search Engine with a related keyword. To increase the number of website visitors

Making SEO success depends on four factors viz.

1. On-page is the development or customization within the website. To be suitable for SEO, such as making internal links to the website (Internal Link), linking back and forth between windows, etc.
2. Content is the creation of quality content and information about the business. It is attractive and meets the needs of the searcher.
3. Off-page is the improvement of external factors such as allowing other related websites to link back to our website. To increase credibility and make Search Engine more attractive to our website.
4. Technical is to improve the basic infrastructure of the website, whether it is loading speed, adding tags, etc. to make the website support SEO.

If we can do all four of these factors, the result will be Our website will be attached to the first page of Google and just this website will have traffic (Organic Traffic) into a landslide.

Advantages of SEO

1. Increase Organic Traffic and get our website stuck on the first page of Google.

SEO will improve the structure and content of the website. And help them to rank higher This results in steadily increasing visitors over the long term.

2. Build Brand Awareness and Brand Credibility

If our website is ranked on the first page with many keywords when customers search Will have the opportunity to see our brand more often And if our website is above the competition It will greatly increase the credibility of the brand as well.

3. Generate sales from products and services.

The ranking of the website on Google is like an on-demand store that is open all the time. Every time someone searches for relevant products and services. Our website will always be there to meet the needs of our customers. This will increase your chances of clicking, visiting and buying our products and services.

SEO limitations

SEO is limited, it takes quite a long time, it can take 3-6 months or more to see results. Due to many factors such as the difficulty - ease of the Keyword you rank. When it comes to updating your website to meet visitors' needs and the guidelines Google has set, your competitor's sites will also compete for the number 1 or first page of search results.