Were marketing trends for 2019 met?
At the end of each year at marketing islamabad, season or course, we are more concerned with what is to come than what has really happened and trying to learn from mistakes and enhance successes.
Every year new trends are launched that will change the way of understanding business; In marketing, it is common to see predictions about the new that will break the current paradigm and provoke a new way of doing things.
Let's see what issues were proclaimed disruptive the year before and how digital marketing has evolved:
TRENDS IN ONLINE MARKETING
PODCAST
A few years ago infographics and the networks that collected them became fashionable, such as Pinterest.
In 2019 the number of bloggers who have added the podcast as added content has grown. And the platforms that broadcast the audios, such as dha peshawar form , Ivoox, spotify, itunes, Blubrry, Stitcher, TuneIn, ...
Consumption habits are also changing, joining daily tasks such as listening to podcasts in the car or on public transport.
We want to consume the content anywhere and anytime, without the need to pay great attention, neither visual nor reading, just listening.
Verdict: TRUE
WHATSAPP MARKETING
30 million Spaniards have WhatsApp on their mobile (data from Hootsuite and We Are Social), so it is logical to think that it is a channel that should be explored in the marketing of companies.
In addition, it is a means that the consumer perceives with confidence, by being able to contact their business contacts directly by courier.
Although the possibility of launching commercial campaigns has always been denied, WhatsApp Business is the application prepared for the deployment of marketing campaigns, with such interesting functions as broadcast groups, automatic responses and its API, to program automatisms.
Verdict: TRUE
FACE DETECTION
It is a technology that allows identifying human faces and their main biometric characteristics (age, sex, mood states, ...).
It is used in social networks, which recognize people in the photos you upload, as well as in devices such as accesses to buildings like from the google pechs islamabad map or the smartphone.
The possibilities are many, perhaps it is necessary to standardize the technology, improve it and make it cheaper. And above all, clarify legal aspects about privacy, to enable recognition of web pages.
Something similar occurs with image recognition , which allows them to be tagged and incorporate extended information, such as whether a photo of a property is exterior or interior, it is a building or a single-family home, a swimming pool, a garden appears, it is a photo of a bath,…
It is also used for customer opinion analysis to detect what they consume, license plate detection, among many others.
Verdict: MAYBE BY 2020
GEOLOCATION
This technique has the ability to obtain the real and exact geographical location of an object. Taking into account that today we all carry the smartphone with us, even without activating geolocation, it opens up great possibilities for marketing campaigns.
Apps can mix geotagging and personalized advertising , such as spotting an item to display a related message on a sign near the consumer's location.
Verdict: MAYBE BY 2020
VIDEO
The great promise since the beginning of the decade, video is, of course, high-consumption content, not only on specialized networks such as YouTube.
Those responsible for marketing understand that it is necessary to adapt and optimize the content material to each platform on which they are disseminated. Producing video can be time consuming and a high budget task.
Fortunately, tools are appearing that allow creating personalized videos , in different versions in bulk, to adapt to different contexts and platforms.
Google has released Director Mix , in which different audience segments, texts, images, video and audio are added to the cocktail shaker to produce different versions. Another tool that helps prepare videos, especially for real estate ads, is Video Mockup as made on the blue world city islamabad payment plan.
Verdict: TRUE
BIG DATA IN ONLINE CAMPAIGNS
In digital marketing, we gather all kinds of data to predict whether creative and media strategies are going to get results.
You can analyze how long a user spent watching a video, how far a page scrolled or how many of the emails have been opened and which links have been clicked.
Almost everything can be measured, but does that mean you have to measure and analyze it? When it comes to data, less is more.
If too many metrics are recorded, how can consistent decisions be made to compare one campaign or strategy with another?
In marketing, you usually work with 2 types of campaigns: brand and performance. What is relevant in the analysis is:
if we are capturing people's attention,
how they behave in response and
What's the score.
Having the right metric for each analysis is enough to be able to compare and make decisions.
Analysis tools such as Analytics or Data Studio help with this task, going from a lot of data to an easily analyzable result.
Verdict: TRUE
ARTIFICIAL INTELLIGENCE
When it comes to machine learning and robotics , many people are fearful, because it is easy to imagine machines displacing us from our professional role.
The right paradigm is to understand that robots do some tasks better than we do and to let them go on, freeing humans to focus on what we do exceptionally well: ideas, inspiration, creativity, emotions, social relationships .
Machines can also free up time in the area of advertising creativity, to optimize search and graphic ads, depending on how users respond to different impacts.
Algorithms are optimized for these low-level decisions, so it's best to leave that math to focus on things that machines can't do as well as we do, like identifying the next marketing challenge.
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