Web site traffic

Big traffic. Find out what monthly viewers are. Check on Alexa or one of its competitors and benchmark your prospect against other, similar sites. There are loads of startups that claim theyve got traffic, but dont. Ive had sites pitch me that writing for them would give me huge exposure, only to check and see that this blog gets more traffic than they do.
Engagement. Social shares and comments are a sign that people dont just click to the site and then immediately realize theyve made a mistake and leave (like I do every time I find myself on eHow).
Great reputation. As you can see above, my revshare deals were for solid-gold names. Ask around about the place http://www.toptrustsite.com/p/traffic-monsoon-review-what-is-traffic_1.html - buy web traffic - in the writer community. Google sitename sucks and see what you get. If its somewhere with such a crummy rep that you couldnt use the clips in your portfolio, think hard about whether you want to do this. Its probably a gig writing for search robots to read instead of for people, and thats not going to help your freelance writing career.
Flexibility. Revshare should include the ability to set your own schedule and post or not as you desire. This is one of the things I love versus my pay-per-post gigs, which all committed me to definitely post X number of times a week or month on a rigid schedule. Now, if Im busy, I can make a decision to blow off my revshare gig in favor of other projects and earn less from Forbes that month. Per-post pay gigs usually dont offer that freedom.
Pay for traffic, not ad clicks. These two metrics usually relate to each other, but you dont want to be tied to ad clicks. Which ads they put up and products they decide to hawk are totally beyond your control, so you dont want that to be a pay trigger.
Some base pay. The company should have a successful enough business model to be able to offer you some guaranteed money for your time.
Substantial upside. Watch out for caps on how much you can earn if your post goes viral. You want the potential to really cash in if you have a good month.
Im fascinated to see where the world of revenue share goes next. But if what Ive seen is any indication, business bloggers should work hard on learning how to drive traffic. Likely, the size of your future freelance paychecks will depend on it.