Top Ecommerce Product Videos In Singapore

Notifying consumers about your products in an entertaining and engaging way is among the most important task for any business. One of the best types of content with the potential to address this is video, precisely, product videos. To ensure that your product videos resonate perfectly with consumers, it should not just focus on the product itself.

Rather, it needs to be about the problem its trying to solve, how it can be a solution, and the overall experience when using it. Check out the below top eCommerce product videos in Singapore.

Headspace

Headspace is an app focusing on meditation for all types of people. Their product videos are an animated, modern, relatable look at how the app can make the lives of its users a lot calmer and happier. It shows how the app works for different types of users with their own goals. Not to mention, it does a good job of communicating a lot of information without feeling overwhelming to the viewer.

Glossier

Glossier came up with an eCommerce video ad for its online store. The video doesn’t go deep or focus on any specific product, but it does get the point across, given its purpose. This video features every single product Glossier sells and lines them up per category. It makes use of fashion photography together with motion graphics that lead to a unique look.

Glossier also leverages its target audience’s inherent need to feel good about themselves. They make this possible by overlaying a few texts that empower and encourage their target customers to buy. They also included reviews from top niche and non-niche relevant websites.

Product Focus Video

Making into our list of top eCommerce product videos in Singapore are product Focus videos like the one from FreshPet. These videos put the spotlight on your product and explain some of its in and outs. A short, punchy video production can make your product feel that much more tangible and real compared to a short description or static photo.

The good thing with Product Focus videos is that they appealingly illuminate aspects of your product. After all, they are largely visual, a big plus in our visually-driven culture, and help offer a fresh, creative perspective on your product. Whichever of the video marketing ideas you choose, always remember to keep the focus on the product, make it fun, and you can never go wrong.