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YOU know what you think about certain advertising, but how do the real pros feel? In search of this vital truth, 16 mighties of advertising creativity were asked what they considered to be the best‐made advertising outside of their own places Cigarettes Marlboro of business - an effort at Cheap Marlboro Cigarettes objectivity. In fact, almost all of them picked TV efforts even though the no medium was specified. The exception was William M. Backer, vice chairman Cigarette Tobacco For Sale of McCannErickson, Miller's agency, who turned to the print campaign for Marlboro cigarettes - "Marlboro Country." It's from the Leo Burnett Company and once, long ago, was also effective on the tube. He's learned a lot Cheap Cigarettes Free Shipping from Carton Of Marlboro Reds it, Mr. Backer said, although he is not willing to share his insights. All he would say is, "Image advertising that Marlboro Menthol 100S is not just luck and pretty pictures." "It's got a dual strategy, promoting lightness and taste at the same time as well as a relevant use of celebrities and humor," said Alvin Hampel, executive vice president of Benton Bowles. "The right key in the right lock at the right time," said Buy Marlboro Cigarettes OnlineJohn E. O'Toole, phrase‐maker and president of Foote, Cone Belding. "Not only is it a great use of relevant presenters, but it's got a great line, 'All you want in a beer and less,' "said William Maynard How Much Is A Carton Of Newports Jr., executive vice president of Ted Bates Company. "The people at the agency seem to have tremendous confidence," said Marvin Honig, executive vice president of Doyle Dane Bernbach. "I get the feeling that they believe in what they're doing. They're turning out good stuff and they're enjoying what they're doing." Apparently, there is a lot of pleasure at McCann over this campaign. People throughout the agency are contributing scripts, according to Mr. Backer. Lenz and Robert R. Meury, but it was Mr. Backer who wrote the first two spots. "And, there were a number of people who thought it would only be an introductory campaign," Mr. Backer said. The only other advertising getting more than one vote was the spot for Polaroid OneShot by Doyle Dane Bernbach and featuring James Garner and Mariette Hartley. "It's very believable and the dialogue is excellent," said Robert G. Minicus, executive vice president of Cunningham Walsh. "The best use of dialogue I've seen." In accord with that selection was Robert Fiore, senior vice president of Kenyon Eckhardt, who threw in another vote for the Sure deodorant campaign by Wells, Rich, Greene - 'Take off your coat to Sure." And, finally, James J. Jordan, who now has his own agency, cast one vote for Dr. Pepper advertising by Young Rubicam. "It's up, bright, nifty and you can't mistake it for anybody else's advertising."