The Great Way To Create A Responsive Display Ad

In this content, we will share with you all the necessary information about responsive display ads, which is the default ad type for display campaigns. By the time you reach the end of the content, you will have reached all the details about responsive display ads. If you're ready, let's start!

What is Responsive Display?

Responsive display advertising is the type of advertisement used in the GDN (Google Display Network) that automatically resizes our advertisement images according to the advertisement areas. We can add images, logos, descriptions, titles and optionally videos in horizontal and square formats among the creative elements to be used. For our display ads that go live later, the system helps improve our ad performance by identifying the most efficient combination of elements with machine learning. Let's know the benefits of using responsive display ads.

Advantages of Responsive Display

More Conversions: The items we enter while creating our ads are determined by the system according to the best performance, allowing to increase conversions with automatic item combinations.

Time Saver: There are dozens of different sizes of ad spaces available on desktop and mobile devices. Consider that you make different image sizing for each ad space. It will take quite some time.

More Reach: Since the image sizing will be done automatically, our display ads will be placed in each different ad space. Thus, we will increase our reach by getting impressions in different areas.

Viewing Item Performance: We can easily see the performance of each item we add to our display ad. In order for us to see their performance, it will be enough to come to the relevant campaign and follow the steps Ads and Extensions > View item details .

Responsive Display Sizes

When creating responsive display creatives, we must comply with the ad sizes set by Google. Let's talk a little bit about other item properties that should be apart from sizing.

Images

For horizontal and square images; It should be 1200×628 and 1200×1200, with a maximum file size of 5120 kb.

For horizontal and square logo; At 1200×300 and 1200×1200, the maximum file size should still be 5120 kb.

Videos

Adding a video asset to our ads is optional, not mandatory. However, considering the high performance provided by the videos, its addition will benefit us greatly.

In order to add a video element, the video to be added must be uploaded to Youtube.

Texts

Headline: As in standard text ads, we can add a maximum of 30 characters and 5 headlines. In addition, we can add a single title element as a long title, with a maximum of 90 characters.

Description: We can add a maximum of 5 description items with a maximum of 90 characters. Entering at least different descriptions will have a positive effect on ad performance.

It's possible that we'll be able to get better performance from responsive display ads than standard display ads. Although it doesn't always happen, it is possible. A digital advertising and marketing and also business specialist will definitely automate the business which can increase its own efficiency and also performance. At jonasmuthoni.com, you can find finest business consultant Los Angeles.

Responsive Display Ad Creation

The steps to create a responsive display ad are pretty simple. We'll just need to identify and upload the creatives. Now let's start creating our ads step by step.

First, we start with the New campaign step by coming to the Campaigns tab from our Google Ads panel and clicking the blue '+' button. On the screen that appears, we determine our campaign target and choose the display ad network, and proceed to the next step by saying continue. After configuring our display ad campaign settings, we click the New Ad button at the bottom of the page to create a responsive display ad and select the Responsive display ad option. If you are creating a responsive display ad for the first time, the screen that appears will not look familiar to you. However, we can say that some parts are the same screen we face when creating responsive search ads .

Here we can view ad preview and ad strength by creating our creatives. Keeping the advertising power at the maximum level is very important for our performance. we recommend adding as many different creatives as possible here. After filling in the required fields, we complete our process with the create a campaign step. When you start using responsive display ads, you can be sure that you will feel the difference in performance.