Teenagers Vs. Adults - The Social Media Generational Distance

If your demographic contains or excludes the teen industry, knowledge these differences will allow you to make clever, informed social media marketing choices. First, it's important to note that both adults and kids are productive in online. The Pew Study Middle shows that 81 % of teenagers are employing social media often, compared to 72 % of adults.

The break up by age groups can also be interesting. Large schoolers, these between the ages of 13 and 18, noted a social media task rate of 81 percent. The largest demographic was the 18-29 year olds, of 89 % active. The 30 to 49 party was 78 % productive, dropping to 60 % for 50 to 64 and just 43 percent for the 65 and around crowd.

One similarity discussed between kids and adults is their most widely used social media platform - Facebook. Both groups use Facebook a lot more than different media platforms. Adult social media here, the numbers show a larger statistical gap. The majority of kids, 94 per cent to be specific, are on Facebook and use it regularly. Just 67 percent of adults report being on Facebook.

Following Facebook, the platforms that the groups join through are wherever the main differences lie. Adults can usually be entirely on Pinterest, specially woman adults , looking up art ideas, inspiring quotes and, of course, recipes, but just 1 percent of kids described spending any moment "pinning."

Instagram is also popular with adults who want a good way to generally share all those mobile images they take. Teens, on one other give, find themselves on Twitter more frequently than other non-Facebook social media platforms. Thankfully, there is rather a clever way for people to however find great rooms.

In fact, some teens'Twitter feeds study very nearly like a mini-diary of the days. These numbers reveal that it's the adults which are enjoying the brand new social media platforms first, maybe not the teenagers, notwithstanding how tech-savvy modern teens are. This is a fascinating reality, and it should make marketers consider their market cautiously when launching a plan on a brand new social media platform.

It's easy for marketers to have also trapped in numbers like these, trying to find indicating where there isn't any, but these numbers are useful in targeting a certain audience while advertising through social media. For example, if your target industry is young adults or youngsters, advertising through Pinterest is not going to do you much good.