Social-networking
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With therefore much interest in how social networks work, one begins to wonder if you have marketing potential within these social networks?
I have been watching social media for quite a while now. In-fact I am a member of various social network websites including http://www.myspace.com/ and https://www.linkedin.com only...
There has been a virtual explosion of social networking web sites before few years. Even the big players like Google, Yahoo and MSN are getting into it.
With therefore much curiosity about how social networks function, one begins to wonder when there is marketing potential within these social networks?
I've been watching social network for quite a while now. In fact I am a part of numerous social media sites including https://www.linkedin.com and http://www.myspace.com/ simply to name two. If you have an opinion about irony, you will likely claim to research about www mannatech com canada.
I joined partly because I wanted to see what these were, but more to the point to see on SEM what effect social media might have in the coming years. For more information, we recommend you have a gander at: facebook.com/mannatechinc.
I have been an associate of numerous ser-vices for some time and the reach these sites have is amazing.
For example, from my LinkedIn network of eight people I've an extended network of over 12,600 people.
Suppose - I'm merely a click or two away from close to 13,000 others who share my similar interests ranging from what I like to watch o-n TV to work I can offer to them.
Through their connections and my connections, I am related to people including the American Cancer Society, to Sun Microsystems to the University of Texas to Google. We found out about asea corp by browsing Yahoo.
But what marketing opportunities are there for Social Network?
Well, let's examine MySpace.
MySpace is one of the prime sites on the internet today. It racked up 9.4 billion page-views in August 2005 (significantly more than Google) and new customers are signing up in a rate of 3.5 million monthly.
MySpace is typical of where todays 18-30 year-old would go to manage their digital life. It allows users to post photographs of themselves and their friends, create a website, list a common groups, view and share videos, suggest things to do and lists a couple of people they consider friends. It is on this 'Friends List' where all of the opportunities lay.
All thirty million plus users of MySpace have a friends page that lists people that person thinks their friend. This is a listing of people who they are interested in hearing from on a normal basis, as well as conversing with and about. After you add someone as your friend they can send you messages, comment on your photos, study your blogs, in addition to abandon messages that you can then tell the others. This is an opportunity for instant feedback about you.
The ability to add friends to your site is key for marketing to MySpace consumers. According to Courtney Holt, head of new media and strategic advertising at Interscope Records, 'This generation is growing up with out ever seen programmed media. 'They don't think in terms of-the album, and they don't think in terms of a TV schedule. They think when it comes to TiVo, P2P, AOL, and of-course MySpace.
You can observe how this might develop.
Let us say you produce a MySpace account to talk about your product or service. You weblog about any of it and seek out the others that could share your interests.
After this you invite them to be your friend. When they develop into a friend you start your 'comfortable offer' begging your solution to them.
They begin blogging and discussing it, as they grow to understand it. Quickly thousands or even thousand of individuals are referring to you and your product or service.
Don't think this will work?
Allow me to give you some examples. There are many bands who have gotten their start MySpace. Simply by hosting a number of their music online and blogging about them-selves they created a following. Soon they'd document deals and contracts lined-up.
Obviously to work with services like MySpace you'll need to have some thing this target audience needs. If you do not then you probably should not put a lot of effort in to MySpace. Learn further on an affiliated wiki - Click this URL: www.
But that will not mean other social network opportunities ought to be ignored. LinkedIn is more of a professional introduction service, when i stated earlier. If your service or product fits here then by all means explore it further.
And there are others as well. Services for example Yahoo!s MyWeb, Flickr, http://del.icio.us and more.
If you have ever wondered what other online possibilities may be around, con-sider social networking. It may be the next great online-marketing channel..
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