Social Networking

SEnuke: Ready for action

With therefore much interest in how social networks function, one begins to wonder if there is marketing potential within these social networks?

I've been seeing social media for some time now. In-fact I'm a member of various social media web sites including https://www.linkedin.com and http://www.myspace.com/ just...

There has been a virtual explosion of social networking web sites previously couple of years. Even the people like Google, Yahoo and MSN are receiving into it.

With therefore much curiosity about how social networks work, one begins to wonder if there is advertising potential within these social networks?

I have been watching social network for some time now. In-fact I am a member of numerous social-networking web sites including https://www.linkedin.com and http://www.myspace.com/ just to name two.

I joined partly because I wanted to see what they were, but more importantly to see on SEM what impact social media might have in the coming years.

I have been an associate of various ser-vices for a while and the reach these sites have is outstanding.

For instance, from my LinkedIn network of seven people I've an expanded network of over 12,600 people.

That is amazing - I am only a click or two away from close to 13,000 other folks who share my similar interests ranging from what I like to watch o-n TV to work I can give to them.

Through my connections and their connections, I am related to people starting from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what advertising opportunities are there for Social Media?

Well, let's look at MySpace.

MySpace is one of many top sites on the internet today. I-t racked up 9.4 billion page-views in August 2005 (significantly more than Google) and new customers are signing up in a rate of 3.5 million a month.

MySpace is typical of where todays 18-30 year old goes to manage their digital life. It allows people to post pictures of themselves and their friends, produce a blog, record a common artists, watch and share videos, suggest things you can do and lists some people they consider friends. It's with this 'Friends List' where the majority of the possibilities lay.

All thirty million plus users of MySpace possess a friends site that lists people that person views their friend. This really is a listing of individuals who they are interested in hearing from on a regular basis, along with talking to and about. After you put somebody as your friend they can send you messages, discuss your pictures, read your sites, in addition to leave messages that you can then give the others. That is a chance for instant feedback about you.

The capacity to add friends to your site is critical for advertising to MySpace people. In accordance with Courtney Holt, head of new media and strategic advertising at Interscope Records, 'This technology is growing up without having ever viewed developed media. 'They don't think in terms of the album, and they don't think in terms of a TV schedule. They think when it comes to TiVo, P2P, AOL, and of-course MySpace.

You can view how this may grow.

Let's say you develop a MySpace account to speak about your products or services. You blog about any of it and look for others that will share your interests.

After this you ask them to be your friend. When they develop into a friend you start your 'gentle market' begging your solution to them.

They start blogging and discussing it, as they grow to understand it. Quickly hundreds or even thousand of people are referring to you and your product or service. This staggering www.mapquest.com/us/california/kinsbursky-brothers-supply-277892368 web resource has various prodound cautions for why to allow for it.

Do not think this can work?

I'd like to give a few examples to you. There are numerous bands who've gotten their start MySpace. Simply by hosting a few of their music online and blogging about themselves they created a following. Soon they had file deals and contracts arranged.

Obviously to make use of ser-vices like MySpace you-need to have some thing this target market needs. If you don't then you probably shouldn't put too much effort in-to MySpace.

But that will not mean other social media opportunities ought to be overlooked. Linked-in is more of an expert introduction service, when i mentioned above. If your products or services fits here then by all means explore it more.

And you'll find the others aswell. Ser-vices such as Yahoo!s MyWeb, Flickr, http://del.icio.us and more.

So if you have ever wondered what other online possibilities might be out there, consider social-networking. It could be another great online marketing channel.. This rousing close window URL has a myriad of impressive suggestions for where to do this concept.