Pepsi Pulls Kendall Jenner Advert Ridiculed For Co-opting Protest Movements

Pepsi has withdrawn and apologized for a new ad marketing campaign featuring Kendall Jenner, after the corporate faced a backlash for a video that co-opted the imagery of protest movements to promote soda. “Pepsi was attempting to venture a worldwide message of unity, peace and understanding,” the corporate stated in a press release to the Associated Press. The video, which Pepsi had planned to use in a worldwide ad campaign, featured actuality Television star and model Jenner coming throughout a scene of protest. Jenner joins the gang, which approaches a line of police officers.

What could possibly be a tense standoff in the true world defuses into cheers and smiles when the Maintaining with the Kardashians star picks up a can of cola and provides it to an officer. The audacity of co-opting the visible language of resistance movements to promote sugary beverages prompted an immediate and harsh backlash on social media.

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Pepsi.” The video was launched on four April, the 49th anniversary of King’s assassination. Pepsi initially defended the video, which it stated “reflects individuals from different walks of life coming together in a spirit of harmony”, even because the brand grew to become the subject of an endless stream of mocking memes.

Jenner was additionally the target of much ridicule. “A caucasian, blonde, classically stunning, affluent, kid born into celeb probably isn’t the individual you should symbolize battle and civil unrest,” wrote Eric Thomas, a senior associate with Saga Advertising, in a post on LinkedIn. “We additionally apologize for putting Kendall Jenner on this position,” Pepsi said in its statement. Pepsi just isn't the primary company to try and capitalize on the power of social movements and political protest. Trip-hail firm Lyft was widely mocked in March when its CEO described his company as “woke”.

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