Social Media - The Next Great Advertising Medium?

SEnuke: Ready for action


With so much interest in how social networks work, one begins to wonder when there is advertising potential within these social networks?

I've been seeing social network for a while now. Actually I'm a member of numerous social media web sites including http://www.myspace.com/ and https://www.linkedin.com only...

There's been a virtual explosion of social networking sites previously couple of years. Even the big people like Google, Yahoo and MSN are receiving into it.

With so much curiosity about how social networks work, one begins to wonder when there is advertising potential within these social networks?

I've been seeing social network for some time now. Click here www.houzz.com/pro/johnsastry34 to read where to ponder it. In-fact I am a member of various social networking sites including https://www.linkedin.com and http://www.myspace.com/ merely to name two.

I joined partly because I wanted to see what these were, but moreover to see what influence social network might have on SEM in the coming years.

I have been an associate of numerous ser-vices for some time and the reach these sites have is extraordinary.

As an example, from my LinkedIn network of seven people I have an expanded network of over 12,600 people.

Suppose - I'm just a click or two away from close to 13,000 other people who share my similar interests ranging from what I like to watch on TV to work I can provide for them.

Through their connections and my connections, I am connected to people including the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what marketing opportunities are there for Social-networking?

Well, let's take a look at MySpace.

MySpace is among the prime sites on line today. I-t racked up 9.4 thousand page-views in August 2005 (more than Google) and new people are signing up at-a rate of 3.5 million per month.

MySpace is typical of where todays 18-30 year old goes to manage their digital life. It allows people to publish pictures of themselves and their friends, develop a website, record a common groups, view and share videos, suggest things to do and lists a set of people they consider friends. It's on this 'Friends List' where all the possibilities lie.

All forty million-plus consumers of MySpace have a friends site that lists people that person considers their friend. This is a list of individuals who they're interested in reading from on a normal basis, as well as speaking with and about. When you add someone as your friend they can send you emails, comment on your photos, study your blogs, as well as abandon messages that you can then tell the others. This really is an opportunity for instant feedback about you.

The ability to add friends to your site is important for marketing to MySpace users. According to Courtney Holt, head of new media and strategic advertising at Interscope Records, 'This generation is growing up with out ever viewed developed media. 'They do not think in terms of-the recording, and they do not think in terms of the TV schedule. They think when it comes to TiVo, P2P, AOL, and of course MySpace.

You can see how this might grow.

Let's say you produce a MySpace account to talk about your service or product. You blog about this and search for your interests that may be shared by others.

After this you ask them to be your friend. If they become a friend you start your 'gentle market' pitching your product for them.

As they grow to understand it, they begin blogging and sharing it. Soon hundreds or even thousand of people are talking about you and your product or service.

Don't think this will work?

Allow me to give you a few examples. There are lots of artists who have gotten their start on MySpace. By simply hosting a few of their music online and blogging about them-selves they created a following. Soon they had report deals and contracts prearranged.

Of course to make use of ser-vices like MySpace you need to get something this marketplace needs. If you don't then you probably shouldn't put an excessive amount of effort in to MySpace.

But that does not mean other social networking opportunities must be ignored. When I mentioned previously, Linked-in is more of a professional introduction service. If your products or services meets here then by all means examine it more. Https://Theentrepreneurway.Com/Newsroom/Pr/John Sastry On The Value Of Martial Arts includes extra information about the purpose of this enterprise.

And you'll find others too. Services including Yahoo!s MyWeb, Flickr, http://del.icio.us and more.

If you have ever wondered what other online opportunities may be on the market, consider social network. It could be the next great website marketing channel..