Social Media - The Following Great Advertising Channel?

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With therefore much curiosity about how social networks work, one begins to wonder if you have advertising potential within these social networks?

I've been watching social media for a while now. The truth is I'm a member of various social network sites including https://www.linkedin.com and http://www.myspace.com/ just... Learn further about linkedin.com/in/john-j-sastry-15b81226/ by browsing our disturbing portfolio.

There's been a virtual explosion of social network websites in the past couple of years. Even the players like Google, Yahoo and MSN are becoming into it. Www.Pinterest.Com/ contains extra info about why to do it.

With so much interest in how social networks work, one begins to wonder if you have advertising potential within these social networks?

I have been seeing social networking for a while now. In reality I'm a member of various social media websites including http://www.myspace.com/ and https://www.linkedin.com just to name two.

I joined partly because I wanted to see what they were, but moreover to see what impact social networking would have on SEM in the coming years.

I've been an associate of numerous ser-vices for a while and the reach these sites have is incredible.

Like, from my LinkedIn network of seven people I have an expanded network of over 12,600 people.

Imagine that - I am just a click or two away from close to 13,000 other people who share my similar interests ranging from what I like to watch on TV to work I can provide to them.

Through my connections and their connections, I am related to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what marketing possibilities are there for Social Media?

Well, let's have a look at MySpace.

MySpace is among the prime sites on the Web today. I-t racked up 9.4 billion page-views in August 2005 (more than Google) and new people are signing up at-a mind-boggling rate of 3.5 million per month.

MySpace is typical of where todays 18-30 year-old visits manage their electronic life. It allows people to post photos of themselves and their friends, create a website, record their favorite bands, watch and share videos, suggest activities to do and lists a couple of people they consider friends. It is on this 'Friends List' where most of the possibilities lie.

All forty million-plus people of MySpace possess a friends site that lists people that person views their friend. This is a list of individuals who they're interested in conversing with and about, in addition to hearing from on a regular basis. They can send you messages, comment on your photos, read your blogs, as well as leave messages that you can then give others once you add somebody as your friend. That is an opportunity for instant feedback about you.

The capability to include friends to your page is crucial for advertising to MySpace customers. Based on Courtney Holt, mind of new media and strategic marketing at Interscope Records, 'This generation is growing up with no ever observed programmed media. 'They don't think in terms of the recording, and they don't think in terms of a TV schedule. They think when it comes to TiVo, P2P, AOL, and of-course MySpace.

You can view how this may grow.

Let us say you create a MySpace account to speak about your product or service. You weblog about any of it and look for the others that could share your interests.

Afterward you invite them to be your friend. When they become a friend you begin your 'soft sell' begging your product in their mind.

As they grow to understand it, they start blogging and sharing it. Quickly thousands or even thousand of individuals are referring to you and your product or service.

Don't think this will work?

Allow me to give you some examples. There are many groups who have gotten their begin MySpace. Simply by hosting a number of their music on line and blogging about them-selves they developed a following. Soon they had report deals and contracts lined-up.

Naturally to make use of ser-vices like MySpace you'll need to have anything this target audience needs. If you don't then you probably should not put an excessive amount of energy in-to MySpace.

But that does not mean other social media opportunities ought to be overlooked. Linked-in is more of a professional introduction service, as i mentioned previously. If your service or product meets here then by all means examine it more.

And there are others as well. Services such as Yahoo!s MyWeb, Flickr, http://del.icio.us and more.

When you have ever wondered what other online opportunities might be around, con-sider social network. It may be another great online marketing channel..