Social Media Marketing
Just a few years ago, the term Social Media wasn't even born yet. These days, it's something here are the benefits of instagram for your business you can't help but see when you get on the internet through your PC, laptop, or even tablet.
The way we communicate, especially online, is changing. Now the biggest source of information are people rather than dedicated 'deities' on a particular subject like it use to be. Another unusual thing is the speed at which information travels. If anything happens in Syria, we all know about it out there in North America in a matter of seconds. We can probably see it through a live feed or what not.
Bottom line, marketing is not just about selling something; it's about getting 'connected' with other people.
Here are a few of the social media channels that your business might benefit from.
When you think of Social Media, you think either Facebook or Twitter. Facebook basically what started it all. Although there were lots of other similar services like MySpace (Remember that one), Friendster and more, Facebook kept it simple and with some new innovative features, it caught on quick. Once the college crowd took over it (The young professionals), it was over. Facebook is the biggest social network in the world.
Some say that Twitter is an offshoot of Facebook's status update feature. Facebook is used for communication with friends and customers, while Twitter is a more 'instant' version of that. Both should be part of your marketing arsenal.
Pinterest is a unique concept that is mainly used by women. People put up images that link back to a certain site or what not. It is also one of the fastest growing social networks and also already in the top 20 most visited websites in the world. If you have a product or service geared towards women, this is the place to be.
Tumblr
What used to be an image-based blogging platform (Similar to Pinterest), it has now become another leading social network where a lot of the millennials hang out. Lots of activity here if you are selling something to this particular target market.
Mostly used by mobile users (High school and College students plus a lot of celebrities), if you have a product that appeals to this market, it can get fairly popular and very quick — top 5 social networks in the world.
2014 is about to start shortly, so you never know what another social network or social 'something' is around the corner. One thing is for sure, whatever the next big thing is, it will have some social aspect to it. That is where the internet is heading.
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