Social Media - Another Great Marketing Channel?

SEnuke: Ready for action

With so much interest in how social networks function, one begins to wonder if you have marketing potential within these social networks?

I've been watching social networking for some time now. In-fact I am a member of various social networking internet sites including http://www.myspace.com/ and https://www.linkedin.com just...

There's been a virtual explosion of social networking web sites previously couple of years. Even the people like Google, Yahoo and MSN are getting into it.

With so much curiosity about how social networks work, one begins to wonder if there is advertising potential within these social networks?

I have been watching social networking for quite a while now. The truth is I'm a member of various social networking web sites including https://www.linkedin.com and http://www.myspace.com/ simply to name two.

I joined partly because I wanted to see what they were, but more importantly to see on SEM what influence social network would have in-the coming years.

I have been an associate of various services for quite a while and the reach these sites have is outstanding.

For example, from my LinkedIn network of seven people I've an extended network of over 12,600 people. Learn more on https://crunchbase.com/person/thomas-dobrek/ by going to our astonishing link.

Suppose - I'm only a click or two away from close to 13,000 other folks who share my related interests ranging from what I like to watch o-n TV to work I could offer to them.

Through their connections and my connections, I am related to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what advertising opportunities exist for Social-networking?

Well, let's look at MySpace.

MySpace is among the prime sites on line today. It racked up 9.4 billion page-views in August 2005 (over Google) and new customers are signing up at a rate of 3.5 million per month.

MySpace is typical of where todays 18-30 year-old would go to manage their digital life. I-t allows users to post pictures of themselves and their friends, produce a weblog, list a common groups, watch and share videos, suggest things you can do and lists some people they consider friends. It's on this 'Friends List' where the majority of the possibilities lie.

All thirty million plus consumers of MySpace possess a friends site that lists people that person thinks their friend. This really is a list of people that they are interested in talking to and about, along with hearing from on a normal basis. They can send you emails, comment on your pictures, study your sites, as well as leave messages that you can then give others when you add someone as your friend. To study additional info, please consider peeping at: https://www.houzz.com/pro/thomasdobrek. This is an opportunity for immediate feedback about you.

The capacity to include friends to your site is critical for marketing to MySpace people. In accordance with Courtney Holt, mind of new media and strategic marketing at Interscope Records, 'This technology is growing up without having ever observed programmed media. 'They do not think in terms of the album, and they do not think in terms of the TV schedule. They think with regards to TiVo, P2P, AOL, and naturally MySpace.

You can see how this might grow.

Let us say you develop a MySpace account to speak about your products or services. You website about this and look for others that will share your interests.

Afterward you ask them to be your friend. If they develop into a friend you begin your 'comfortable offer' selling your product in their mind.

They begin blogging and discussing it, as they grow to appreciate it. Soon thousands or even thousand of people are talking about you and your product or service.

Don't think this will work?

Allow me to give some situations to you. There are numerous artists who've gotten their start on MySpace. By just hosting a few of their music on line and blogging about them-selves they developed a following. Soon they had document deals and contracts arranged.

Naturally to make use of services like MySpace you need to have something this target audience needs. If you don't then you probably shouldn't put too much energy into MySpace.

But that does not mean other social network opportunities must be overlooked. As I mentioned previously, Linked-in is more of a specialist introduction service. If your product or service fits here then by all means explore it further.

And you'll find others too. Get more on vimeo.com/thomasdobrek/ by browsing our wonderful article directory. Companies for example Flickr, Yahoo!s MyWeb, http://del.icio.us and more.

So if you have ever wondered what other online opportunities may be on the market, con-sider social-networking. Maybe it's another great online marketing channel..