Social Media - Another Great Advertising Medium?

SEnuke: Ready for action

With therefore much curiosity about how social networks work, one begins to wonder if you have advertising potential within these social networks?

I have been watching social networking for a while now. In fact I'm an associate of numerous social networking sites including http://www.myspace.com/ and https://www.linkedin.com only...

There has been a virtual explosion of social-networking websites previously year or two. Even the major people like Google, Yahoo and MSN are becoming into it.

With so much interest in how social networks work, one begins to wonder if you have marketing potential within these social networks?

I have been seeing social media for a while now. Actually I'm a member of numerous social media web sites including https://www.linkedin.com and http://www.myspace.com/ merely to name two.

I joined partly because I wished to see what these were, but moreover to see what effect social media could have on SEM in-the coming years.

I've been a member of various ser-vices for some time and the reach these sites have is outstanding.

As an example, from my LinkedIn network of seven people I've an extended network of over 12,600 people.

Suppose - I'm merely a click or two away from close to 13,000 other folks who share my similar interests ranging from what I like to watch o-n TV to work I could offer for them.

Through their connections and my connections, I am attached to people including the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what marketing possibilities are there for Social Media?

Well, let's look at MySpace.

MySpace is among the top sites on the Web today. I-t racked up 9.4 thousand page-views in August 2005 (significantly more than Google) and new customers are signing up in a mind-boggling rate of 3.5 million a month.

MySpace is typical of where todays 18-30 year old visits manage their electronic life. It allows users to publish pictures of themselves and their friends, develop a website, list their favorite groups, watch and share videos, suggest things to do and lists a set of people they consider friends. It is on this 'Friends List' where all the opportunities lay.

All thirty million-plus users of MySpace have a friends page that lists people that person considers their friend. This is a set of people who they're interested in reading from on an everyday basis, in addition to speaking with and about. They can send you messages, discuss your photos, read your websites, as well as leave messages that you can then share with the others after you put someone as your friend. This really is a chance for instant feedback about you.

The capability to add friends to your site is key for advertising to MySpace users. In accordance with Courtney Holt, head of new media and strategic marketing at Interscope Records, 'This generation is growing up without having ever observed programmed media. 'They do not think in terms of-the album, and they don't think in terms of a TV schedule. They think with regards to TiVo, P2P, AOL, and of course MySpace.

You can observe how this could develop.

Let us say you develop a MySpace account to fairly share your product or service. You weblog about any of it and search for your interests that may be shared by others.

Afterward you invite them to be your friend. Once they turn into a friend you begin your 'comfortable sell' selling your solution in their mind.

As they grow to understand it, they begin blogging and discussing it. Quickly thousands or even thousand of individuals are referring to you and your product or service.

Don't think this will work?

Let me give you some situations. There are numerous artists who have gotten their begin MySpace. Dig up supplementary information on our related site - Visit this URL: https://pinterest.com/swellmarketing/. Simply by hosting a number of their music o-nline and blogging about themselves they developed a following. Soon they'd record deals and contracts lined up.

Obviously to make use of services like MySpace you-need to have anything this target audience needs. If you don't then you probably should not put an excessive amount of effort into MySpace.

But that does not mean other social network opportunities should be overlooked. As I stated earlier, LinkedIn is more of a specialist introduction service. If your products or services meets here then by all means investigate it further.

And there are the others aswell. Services for example Yahoo!s MyWeb, Flickr, http://del.icio.us and more.

When you have ever wondered what other online opportunities may be on the market, con-sider social media. Maybe it's another great online marketing channel..