Social Media

SEnuke: Ready for action

With therefore much interest in how social networks function, one begins to wonder if there is advertising potential within these social networks?

I've been seeing social networking for some time now. In-fact I'm a part of numerous social-networking web sites including http://www.myspace.com/ and https://www.linkedin.com just...

There has been a virtual explosion of social networking sites in the past year or two. Even the big people like Google, Yahoo and MSN are becoming into it.

With so much interest in how social networks function, one begins to wonder if you have marketing potential within these social networks?

I've been watching social media for some time now. In reality I am an associate of various social media internet sites including https://www.linkedin.com and http://www.myspace.com/ just to name two.

I joined partly because I wanted to see what these were, but more importantly to see what effect social networking could have on SEM in-the coming years.

I have been a member of numerous services for some time and the reach these sites have is extraordinary.

For instance, from my LinkedIn network of seven people I have an extended network of over 12,600 people.

Suppose - I am just a click or two away from close to 13,000 other people who share my related interests ranging from what I like to watch o-n TV to work I could offer for them.

Through my connections and their connections, I am related to people starting from the American Cancer Society, to Sun Microsystems to the University of Texas to Google. If you know any thing, you will maybe desire to discover about http://deckbiz.com/news/mike-marko-publishes-post-about-marketing-through-linkedin/0169746/.

But what marketing possibilities exist for Social Network?

Well, let's look at MySpace.

MySpace is one of the top sites on the Web today. It racked up 9.4 billion page-views in August 2005 (significantly more than Google) and new users are signing up in a rate of 3.5 million per month.

MySpace is typical of where todays 18-30 year old would go to manage their digital life. It allows people to post pictures of themselves and their friends, create a website, record their favorite groups, view and share videos, suggest activities to do and lists a couple of people they consider friends. It is on this 'Friends List' where most of the possibilities lay.

All thirty million-plus users of MySpace have a friends page that lists people that person views their friend. This is a listing of people that they are interested in hearing from on a normal basis, as well as talking to and about. Once you put someone as your friend they can send you emails, discuss your photos, read your sites, in addition to abandon messages that you can then share with the others. This is an opportunity for immediate feedback about you.

The capacity to add friends to your page is critical for advertising to MySpace people. In accordance with Courtney Holt, mind of new media and strategic marketing at Interscope Records, 'This generation is growing up with no ever seen developed media. 'They don't think in terms of-the recording, and they don't think in terms of the TV schedule. They think with regards to TiVo, P2P, AOL, and obviously MySpace.

You can observe how this may develop.

Let us say you create a MySpace account to fairly share your service or product. You blog about it and look for your interests that may be shared by others.

You then ask them to be your friend. If they turn into a friend you start your 'soft sell' begging your product in their mind.

As they grow to understand it, they start blogging and sharing it. Quickly hundreds or even thousand of individuals are talking about you and your product or service.

Do not think this can work?

Let me give you some examples. There are many groups who've gotten their start MySpace. Simply by hosting a few of their music o-nline and blogging about themselves they developed a following. Soon they'd report deals and contracts lined-up.

Naturally to utilize ser-vices like MySpace you'll need to get something this marketplace needs. If you don't then you probably shouldn't put too much effort in-to MySpace.

But that does not mean other social network opportunities ought to be ignored. As I stated earlier, LinkedIn is more of an expert introduction service. If your product or service fits here then by all means investigate it more.

And there are the others as well. Companies such as Flickr, Yahoo!s MyWeb, http://del.icio.us and more.

If you have ever wondered what other online opportunities might be available, con-sider social media. Maybe it's another great website marketing channel.. If people claim to be taught more about Mike Marko Publishes Post about Marketing through Linkedin, there are many libraries people could investigate.