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Digital advertising is rising up and, by my tough calculations, entering the top of its teenage years. It was the factor that the youngest member of the advertising and marketing crew did, however because the late 90s, what digital is has expanded, advanced and exploded. It's now not a separate self-discipline; instead, it's a core a part of what all of us do.

The tools and expertise now obtainable to marketers and agencies are growing exponentially, and that is giving us better freedom to break moulds and ship inventive, enriching and successful experiences. Main this march on larger creativity is D&Advert, an organisation synonymous with inventive communication since it was founded in the 60s. As advertising has changed so has D&Advert.

Its present president, Laura Jordan Bambach, is a digital icon and the organisation is, she says, "focusing on digital creativity to cowl the expanding view of creativity that it brings". Bambach is a very busy girl. As well as being president of D&Advert, she is creative partner at Mr President and co-founding father of SheSays, a community to champion girls in artistic industries.

She can be speaking at Another Marketing Conference on 24 April in London. In an exclusive interview for the Guardian's digital marketing hub, she talks concerning the function of D&Ad and the altering nature of creativity in digital advertising and marketing. The Drum not too long ago highlighted you as a digital feminine icon. Do you're feeling below any pressure to symbolize each creativity and ladies?

And what influence does "icon" standing have on you? I'm proud to be thought of a "digital female icon". It's an excellent honour and that i've labored laborious for 20 years, both pushing digital artistic and actively attempting to change the shocking gender imbalance in our industry. It's fantastic to be recognised for that dedication, and to see real change on the gender entrance, too. If something, having a public profile is a good motivator to maintain getting better and doing more.

I am privileged to be working with a variety of strong, proficient girls each company and shopper side and at D&Advert, and absolutely I like what I do, so there is no strain. D&Ad is focusing more of its attention on creativity in digital advertising. You can't escape individuals talking about digital proper now.

There are a thousand alternative ways for manufacturers and people to contact now, and so we are increasing our classes and focusing on digital creativity to cover the increasing view of creativity that it brings. No one really has clear definitions about what digital is either, so a part of our focus is to encourage a debate about that. It's also the place a few of the most exciting artistic work is being executed.

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We wish to proceed to represent innovation, so we have to characterize the media the place it's being executed. In addition to the brand new voice, does anything want to change inside the D&Ad? We're too humble. Now we have the awards, yes, however we do so much for the inventive community by our New Blood actions, and our foundation. Not simply here but internationally.

And by our White Pencil initiatives we are attempting to focus the inventive energy in our neighborhood on to doing good. Each penny we make goes into making these things greater and better. That is something we should always shout about. We are also freeing ourselves up extra - being more experimental, collaborative and "digital" in the way in which we think and act. Unilever have inspired their entrepreneurs and businesses to be extra creative. Do you assume that as digital matures we're being extra artistic?

What creativity is, is altering. It has escaped the creative division for a start. Ideas are more diverse and extra fascinating, so, yes, I think we are being more artistic. Tablets and smartphones and then the adoption of HTML5 appear to have offered a serious step change in digital creativity. What's the next driver of creativity?