Salvatore Ferragamo Debuts ‘Ferragamo Signature Film’ With Ethan Peck

As a grand finale to its 100 Years in Hollywood campaign, Italian style house Salvatore Ferragamo is premiering a new short movie challenge, "the Ferragamo Signature Film," starring Ethan Peck, grandson of late Oscar-profitable actor Gregory Peck ("To Kill a Mockingbird," "Moby Dick"), and Elettra Wiedemann, daughter of Isabella Rossellini ("Joy," "Blue Velvet"), Variety has exclusively realized.

The movie — a fiery romance depicting the importance of the Gancio symbol to the model — will make its global debut tonight on the Gancio Studios event in New York City, where its premiere will probably be accompanied by the launch of a new Signature Collection of eyewear and timepieces that similarly have fun the brand’s iconic Florentine symbol.

ferragamo belt outlet first ventured into the short movie world in 2013 with the debut of "Walking Stories," a romantic comedy informed over eight episodes, directed by Luca Guadagnino ("I Am Love," with Tilda Swinton) and starring Lauren Hutton. The love story unfolded throughout Los Angeles (the place Ferragamo built a starry business), Shanghai (where the model was increasing) and Florence (the brand’s headquarters). Peck starred in Ferragamo’s subsequent short movie endeavor, "Coming Dwelling to Hollywood," which debuted in September.

Associated

Kristen Stewart, Anna Kendrick, Zosia Mamet Star in Style Brand Vacation Shorts

"I suppose we found there’s an excellent chemistry between us," says Peck, who was honored to re-workforce with the historic fashion home. "The cheap Ferragamo Belts model has maintained a luxurious esthetic all these years, remained very elegant, and these are qualities I’d like to hold via my very own profession." What form of character does he play? "The movie highlights a number of Italian archetypes, characters one would possibly see passing through the countryside or Milan alike. I play a man who admires beauty, and in doing so, illicits some jealousy from the woman he's with."

That woman is played by Wiedemann — who has additionally collaborated with the model through the years, and wished to partake in the new film due to the best way it was conceptualized and shot. "The brief not solely communicates Ferragamo’s elegance and glamour," she says, "but additionally conveys a sense of humor and enjoyable, which are the very qualities that make the Ferragamo household and their model so irresistible."

These younger actors had been chosen for a special purpose. "Ethan and Elettra symbolize Ferragamo’s legacy in Hollywood and the way that heritage has developed as we speak, with a playful nod to the Gancio signature, connecting with the digital age," says Ferragamo inventive director Massimiliano Giornetti, who’d elaborated on the original founder’s relationship with showbiz on the reopening of the flagship Rodeo Drive store in September.