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Is it the end for Ronald McDonald? Hundreds of medical doctors, professors and healthcare groups have urged McDonald's to retire their iconic clown Ronald in an try and curb childhood obesity. In an open letter, which ran as full web page adverts in several major U.S. 550 health professionals and organisations informed McDonald's CEO Jim Skinner that drastic motion was wanted to deal with America's 'largest preventable well being disaster'. We ask that you just stop marketing junk food to kids,' it learn.

The rates of sick kids are staggering. Ballooning well being care costs and an overburdened well being care system make treatment tougher than ever. It comes just weeks after the Obama administration announced pointers urging food corporations to cut down on advertising and marketing junk meals to younger individuals. While accepting the problem is a broad national problem and that McDonald's couldn't shoulder all accountability, the letter's authors insisted 'junk food advertising and marketing' is a big trigger of childhood obesity and related diseases akin to diabetes.

We ask that you simply heed our concern and retire your advertising and marketing promotions for food excessive in salt, fat, sugar, and calories to children, whatever form they take — from Ronald McDonald to toy giveaways,' they wrote. The rise of health circumstances like diabetes and coronary heart illness mirrors the expansion of your business - growth driven in large part by children’s marketing.

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