Relatable Marketing Memes: We Can't Stop Laughing!
Hydrop.io, a water company based in India, created this meme to depict how its target audience views various types of water. And, they dive further into this idea in the caption by highlighting the benefits of alkaline water. Now that we know the benefits of using meme marketing, let’s get to a few examples of brand memes in the wild. They're usually posted by people I follow but every once in a while, a brand will post a meme and add their own spin on it. When it's done right, those are the brands whose content I engage with the most. Yes, memes are a great tool for marketing because they can help you connect with your audience more since they are all about humor.
They also use cute pictures of pets to attract customers and post them with cute captions. Memes are very expressive and can convey a message through just a picture and a line. They have become a fun way to promote ideas or products because of their engagement meme marketing power. Memes are a fun and clever way to communicate with your audience without letting them lose interest in your brand. Many businesses have been using the idea of mummification recently because it is a great way to grab the attention of the youth.
Typical consumers might not have to worry about lawsuits, but the stakes are raised when companies use it to further their social media following or sell products. It’s not fully clear right now how the law and memes interact. One issue is how memes — images, videos, or text referencing popular culture — have evolved digitally.
Just make sure you resist the temptation to go overboard. Understand what the meme implies and try to think of ways to align it with your brand or products. You could incorporate your brand’s slogan, name, mission, or simply a picture into the meme for social media branding purposes.
There are many sites which will bring about even the latest meme trends currently. However, creating graphics or taking your own photos is time-consuming – and let’s face it, stock images are yawn-inducing. GIFs and memes are, quite frankly, lifesavers for busy bloggers who want to break up text with engaging visuals. We’re always hearing that being socially conscious is a hot marketing trend right now, and memes offer the perfect way to tap into complex issues without coming across as preachy. Well, like I said earlier, aspirational needs to be replaced by authenticity if you want to keep up in the social media space. The Wing’s target customers may appreciate some nice decor, but they’re not a superficial audience – these are intelligent, thoughtful women who care about social issues, like feminism.
Remember, memes have a short lifespan, so yours will be a lot more likely to go viral if you can create them based on the popular trend at that time and relate it to common issues. When using memes in your marketing, timelessness is an essential factor, so use tools such as BuzzSumo, Google Trends, Google Alerts to keep up with what’s trending online. Read the rest of this article to discover more about how you can join in this trend of meme marketing and customize your strategy to increase conversions for your brand.
They post many memes on their Instagram page and are good at reposting tweets relevant to their brand message. The health problems they treat have a lot of meat to talk about. This is an online retailer that sells multivitamins and nutritional supplements specifically for women. They use meme templates from popular shows and slip their products into the image, making the messaging more appealing.
Any photo, graphic or video clip can be turned into a viral meme. To start, here is a handy infographic we created to sum up how you can use classic memes in your marketing. Or you click here to skip ahead and read a detailed explanation of each meme marketing tip. For companies like Funyuns, Burger King, and Oreo’s, this kind of specific marketing makes sense. People of all ages enjoy those products, so, when they make a joke post like this, it gains exposure through a large portion of their target audience. In an anthropological sense, the word “meme” is defined as a sharable cultural artifact which rapidly spreads through a culture.
However, not all topics will resonate with your brand’s purpose. Moreover, some areas might be preferred by your target audience; whereas, others may seem irrelevant to them. Thus, marketers must do proper research before selecting the issues or topics they wish to talk about. For younger consumers, staying on top of the latest trends is almost a full-time hobby. They can namedrop memes like “Spider Think” or “what if we kissed,” actively producing content for these searchable trends.
All of that visibility has the potential to turn almost anything into a massive hit. With the cutthroat world of box office profits today, sometimes the best way to advertise a film is to make fun of it. For instance, would you prefer a hilarious meme about Starbucks coffee or read a big blog about how they make coffee?
If you create a meme that is not relevant to your audience, you might not get good engagement. Understanding the audience and knowing what they can relate to will give a high engagement. One of the major advantages of using memes is the expanded reach one can get. Memes are relatable to almost everyone, and with the proper use of hashtags, they can reach a mass audience. Most importantly, meme content is more shareable than ads and helps you increase your brand presence. That’s exactly why marketers want to leverage these already viral pieces of creative for their own marketing.
They also use cute pictures of pets to attract customers and post them with cute captions. Memes are very expressive and can convey a message through just a picture and a line. They have become a fun way to promote ideas or products because of their engagement meme marketing power. Memes are a fun and clever way to communicate with your audience without letting them lose interest in your brand. Many businesses have been using the idea of mummification recently because it is a great way to grab the attention of the youth.
Typical consumers might not have to worry about lawsuits, but the stakes are raised when companies use it to further their social media following or sell products. It’s not fully clear right now how the law and memes interact. One issue is how memes — images, videos, or text referencing popular culture — have evolved digitally.
Just make sure you resist the temptation to go overboard. Understand what the meme implies and try to think of ways to align it with your brand or products. You could incorporate your brand’s slogan, name, mission, or simply a picture into the meme for social media branding purposes.
There are many sites which will bring about even the latest meme trends currently. However, creating graphics or taking your own photos is time-consuming – and let’s face it, stock images are yawn-inducing. GIFs and memes are, quite frankly, lifesavers for busy bloggers who want to break up text with engaging visuals. We’re always hearing that being socially conscious is a hot marketing trend right now, and memes offer the perfect way to tap into complex issues without coming across as preachy. Well, like I said earlier, aspirational needs to be replaced by authenticity if you want to keep up in the social media space. The Wing’s target customers may appreciate some nice decor, but they’re not a superficial audience – these are intelligent, thoughtful women who care about social issues, like feminism.
Remember, memes have a short lifespan, so yours will be a lot more likely to go viral if you can create them based on the popular trend at that time and relate it to common issues. When using memes in your marketing, timelessness is an essential factor, so use tools such as BuzzSumo, Google Trends, Google Alerts to keep up with what’s trending online. Read the rest of this article to discover more about how you can join in this trend of meme marketing and customize your strategy to increase conversions for your brand.
They post many memes on their Instagram page and are good at reposting tweets relevant to their brand message. The health problems they treat have a lot of meat to talk about. This is an online retailer that sells multivitamins and nutritional supplements specifically for women. They use meme templates from popular shows and slip their products into the image, making the messaging more appealing.
Any photo, graphic or video clip can be turned into a viral meme. To start, here is a handy infographic we created to sum up how you can use classic memes in your marketing. Or you click here to skip ahead and read a detailed explanation of each meme marketing tip. For companies like Funyuns, Burger King, and Oreo’s, this kind of specific marketing makes sense. People of all ages enjoy those products, so, when they make a joke post like this, it gains exposure through a large portion of their target audience. In an anthropological sense, the word “meme” is defined as a sharable cultural artifact which rapidly spreads through a culture.
However, not all topics will resonate with your brand’s purpose. Moreover, some areas might be preferred by your target audience; whereas, others may seem irrelevant to them. Thus, marketers must do proper research before selecting the issues or topics they wish to talk about. For younger consumers, staying on top of the latest trends is almost a full-time hobby. They can namedrop memes like “Spider Think” or “what if we kissed,” actively producing content for these searchable trends.
All of that visibility has the potential to turn almost anything into a massive hit. With the cutthroat world of box office profits today, sometimes the best way to advertise a film is to make fun of it. For instance, would you prefer a hilarious meme about Starbucks coffee or read a big blog about how they make coffee?
If you create a meme that is not relevant to your audience, you might not get good engagement. Understanding the audience and knowing what they can relate to will give a high engagement. One of the major advantages of using memes is the expanded reach one can get. Memes are relatable to almost everyone, and with the proper use of hashtags, they can reach a mass audience. Most importantly, meme content is more shareable than ads and helps you increase your brand presence. That’s exactly why marketers want to leverage these already viral pieces of creative for their own marketing.
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