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So is Paul McKenna a genius or a snake-oil salesman? Flashy, formidable and greater than somewhat prone to psychobabble, it isn't any marvel American celebrities have taken DJ turned hypnotist turned self-assist guru Paul McKenna to their hearts. Chat-present hostess Ellen DeGeneres lately cried as she described how the Londoner had convinced her to quit smoking. And last week Courtney Love, the former drug addict and widow of Nirvana lead singer Kurt Cobain, credited him with helping her keep weight off after dropping four stone in a dramatically quick time. He is sensible and is totally accountable for me staying so skinny,' mentioned the skeletal rock singer.

McKenna is the most recent in an invasion of Brits to hit American Television screens - following in the footsteps of Simon Cowell and Anne Robinson. And he's built his success by taking self-help back to the Individuals - with bells on. He has a two-12 months deal worth an estimated £15 million with America's Discovery Network.

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His second Discovery Community series has already been commissioned despite the fact that the primary cable present attracted solely 800,000 viewers. The 44-year-outdated, who left school with simply two O-levels and an A-degree in artwork, was already wealthy earlier than he arrived in the U.S. America has taken him into an entire new league.

House now is a £3.4 million, 4,529 sq ft five-bedroom home within the Hollywood Hills, full with a 4-area detached storage, cinema room and swimming pool. His neighbours include Britney Spears, Robin Williams, Rod Stewart and Eddie Murphy. In LA, he drives a black Range Rover Sport while within the storage at his London HQ sits his Ferrari 575, a Jeep and a Bentley Arnage. Different luxuries embody his collection of designer watches, his Brioni fits and his regular presence at the movie capital's hottest eating places.

Mates embody not only Simon Cowell (with whom he has simply holidayed in St Tropez), however the Beckhams and Paul Sculfor, the male mannequin who dated Jennifer Aniston and is now dwelling with Cameron Diaz. He has thrown himself into American life, proudly exhibiting off his buffed physique, darkish tan and newly-acquired transatlantic burr. Whereas he should plan to spend 20 per cent of his time in the UK, he has closed down his British seminar arm, Paul McKenna Training Ltd, which final yr reported a turnover of simply over £3 million.

And he has even moved out to LA his ex-girlfriend Clare Staples, a former model who is now his enterprise supervisor, and her canine, Mr Large. His latest mission is to make a selfhelp film which guarantees to allow folks to fulfil all their goals. He thinks there would be cash in doing a film,' stated Davis.

I wasn't involved, but he would not let it go - he mentioned it will make a fortune. Whereas the movie trade may not but be impressed by McKenna, it is a unique story for the American public. His celebrity endorsements are a major draw within the fame-obsessed U.S. American Idol he described how he has helped stars similar to Naomi Campbell and Elle Macpherson. His recognition with stars has at all times been a useful marketing tool; the likes of Stephen Fry, Daryl Hannah, David Furnish, Chris Eubank, Sarah Ferguson, Greg Rusedski and Sophie Dahl have all publicly sanctioned him.

Ronnie Wood is another fan, although it's unlikely the hypnotist will probably be citing him as an example within the close to future after his current stint in rehab. McKenna's U.S. web site is littered with testimonials from followers who say that he has saved their lives. And, with characteristic immodesty, he claims to be on a one-man marketing campaign to save lots of America from obesity which, ironically, he blames on diets. I'm on a quest to close down the hate-your-physique industry,' he declared recently. The reason half the country is overweight is as a result of we have been dieting for the past forty years.