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So is Paul McKenna a genius or a snake-oil salesman? Flashy, ambitious and greater than slightly liable to psychobabble, it is no surprise American celebrities have taken DJ turned hypnotist turned self-assist guru Paul McKenna to their hearts. Chat-show hostess Ellen DeGeneres not too long ago cried as she described how the Londoner had convinced her to give up smoking. And last week Courtney Love, the previous drug addict and widow of Nirvana lead singer Kurt Cobain, credited him with helping her keep weight off after losing 4 stone in a dramatically brief time. He's brilliant and is completely answerable for me staying so skinny,' mentioned the skeletal rock singer.

McKenna is the most recent in an invasion of Brits to hit American Television screens - following within the footsteps of Simon Cowell and Anne Robinson. And he's built his success by taking self-help again to the Americans - with bells on. He has a two-12 months deal price an estimated £15 million with America's Discovery Community.

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His second Discovery Network sequence has already been commissioned although the first cable show attracted only 800,000 viewers. The 44-yr-outdated, who left faculty with simply two O-ranges and an A-degree in art, was already rich before he arrived within the U.S. America has taken him into a whole new league.

House now's a £3.Four million, 4,529 sq ft five-bedroom home in the Hollywood Hills, complete with a four-area detached garage, cinema room and swimming pool. His neighbours embrace Britney Spears, Robin Williams, Rod Stewart and Eddie Murphy. In LA, he drives a black Range Rover Sport while in the storage at his London HQ sits his Ferrari 575, a Jeep and a Bentley Arnage. Other luxuries embrace his collection of designer watches, his Brioni fits and his common presence on the movie capital's hottest eating places.

Buddies embody not only Simon Cowell (with whom he has just holidayed in St Tropez), however the Beckhams and Paul Sculfor, the male model who dated Jennifer Aniston and is now dwelling with Cameron Diaz. He has thrown himself into American life, proudly displaying off his buffed physique, darkish tan and newly-acquired transatlantic burr. Whereas he should still plan to spend 20 per cent of his time in the UK, he has closed down his British seminar arm, Paul McKenna Training Ltd, which last year reported a turnover of just over £3 million.

And he has even moved out to LA his ex-girlfriend Clare Staples, a former mannequin who's now his business supervisor, and her canine, Mr Huge. His newest project is to make a selfhelp film which promises to allow folks to fulfil all their dreams. He thinks there can be cash in doing a movie,' said Davis.

I wasn't involved, however he would not let it go - he stated it will make a fortune. While the movie business might not but be impressed by McKenna, it's a different story for the American public. His movie star endorsements are a significant draw in the fame-obsessed U.S. American Idol he described how he has helped stars resembling Naomi Campbell and Elle Macpherson. His recognition with stars has all the time been a helpful advertising and marketing instrument; the likes of Stephen Fry, Daryl Hannah, David Furnish, Chris Eubank, Sarah Ferguson, Greg Rusedski and Sophie Dahl have all publicly sanctioned him.

Ronnie Wood is one other fan, though it is unlikely the hypnotist will likely be citing him as an example within the close to future after his recent stint in rehab. McKenna's U.S. website is littered with testimonials from fans who say that he has saved their lives. And, with characteristic immodesty, he claims to be on a one-man marketing campaign to avoid wasting America from obesity which, ironically, he blames on diets. I'm on a quest to close down the hate-your-body trade,' he declared just lately. The reason half the nation is overweight is because we've been dieting for the past forty years.