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DailyMail is teaming up with two of the world’s largest names in advertising and marketing, content and group to launch the first joint world digital content agency. Making the announcement on board the MailOnline yacht on the Cannes Lions festival on Tuesday, it was revealed Truffle Pig can be a collaboration with advertising agency WPP and social app Snapchat.

Jon Steinberg, CEO, Each day Mail North America, met with Sir Martin Sorrell, founder and CEO of WPP, Snapchat co-founder Evan Spiegel, and Alexander Jutkowitz, Managing Partner, Group SJR, to launch the initiative. The new company, which is able to combine the perfect of world agency, newsroom and social media expertise, will offer manufacturers unprecedented attain and opportunity by content planning, development and creation as well as amplification throughout digital media websites and platforms.

Mr Steinberg, who will be a part of the Board of Truffle Pig, said the venture can be an ‘evolution not a revolution’ of the way the content material businesses work. ‘A truffle pig finds the rare and tasty,’ he mentioned. ‘With the need for story-pushed advertising on our websites and people of different media companies, and new ad formats like Snapchat, brands need a truffle pig.

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‘We are excited to work with the world’s main brands, their media companies, and all digital platforms to convey a unique take on digital marketing. Mr Steinberg instructed journalists Truffle Pig was going to ‘totally evolve the way media planning and inventive processes get done’. He added: ‘I say evolve as a result of we’re not altering things, we’re simply tight-knitting it together just a little bit more.

The company will offer services resembling content creation, multimedia akin to infographics and GIFs, video and images, social media administration and audience growth. Sir Martin, CEO of WPP, the world chief in advertising and advertising companies, mentioned: ‘In a digital world overflowing with content, consumers crave high quality. Mr Spiegel added: ‘It’s been a tremendous experience to work with the Each day Mail on their Discover channel and innovate alongside them.

Mr Jutkowitz, who has been appointed Truffle Pig’s CEO, mentioned: ‘Content and truffles are virtually precisely alike. All content material is equal, but some content material is more equal than others. ‘And truffles are a little bit more equal than some of the fungus we see on the planet. ‘And who needs this kind of content material? Properly, it’s a number of those beasts which might be out there, whether or not it’s brands, customers - all people desires to be producing, and eager about nice content.