Positioning the Tata Nano A Case Solution

The case concentrates on positioning a brand new brand, the Tata Nano. The vehicle continues to be broadly promoted because the world's least expensive vehicle at Rs.1 lakh. Students must think about the gap between your ultimate target, the large emerging middle-class of Indian customers, and also the limited capacity and distribution obtainable in selecting a target. Additionally they must choose between alternative competitive frames and also the various points of difference they highlight. The case originates in 2 stages. The very first decision point is within 2009, in the launch of times from the affiliate marketing. The 2nd decision point is eighteen several weeks later, after production capacity has elevated plus some product issues of safety have come to light.