'Place Club' Can Increase Your Revenues!
SEnuke: Ready for action
My mom was visiting recently and all through our mother-daughter shopping time I discovered some thing interesting. Almost all of the stores I made a purchase at asked me if I had like to get on their email list. That's very smart.
Nevertheless, just HOW in-which they did this made a positive change within my answer. I said NO to the vast majority of them because they just didn't ensure it is engaging for me personally. I am talking about, who WOULD LIKE more junk mail? So if I'd like to be on your email list if you just ask me, the answer will usually be NO.
But one shop in particular got me. First of all, it was a designer apparel store I loved. Secondly, they did not ask me if I wished to be on their subscriber list. They invited me to become a 'VIP Client.'
Say what 'VIP' in my experience and my ears perk up. It of course represents 'very important person.' And generally speaking it suggests a-level of benefit and reputation. Suddenly I WANTED to become on that mailing list, especially when the salesman explained to me it came with specific benefits, such as for instance early notice on new arrivals, your own purchasing service, and private trunk shows.
And guess what happens? I'd have also paid-to participate that - to be regarded as a VIP.
You see, people WANT to be part of some thing special like ezine marketing. The example above was free. But do not under-estimate how much your clients or clients can PAY to achieve that, sometimes.
Example: A pal of mine recently shared he pays $15,000.00 per year to fit in with the President's Club of the local playhouse, although he and his wife could attend each show there just for $150.00. Dig up more about bioresonantie behandeling by browsing our powerful wiki. Why would a good faithful attendee wish to spend 100 times more? Specific therapy like chosen sitting, valet parking, attracts to VIP characteristics, private cafe for members only, marketing using a higher-level of individuals, etc.
Still another friend of mine gives for membership in a private bar in Los Angeles up on Sunset Blvd. For several of the same factors (but much more, in my opinion, because it impresses his dates ; ).
My advertising mentor Dan Kennedy taught me there's a portion of virtually EVERY client or client group or industry who'll cheerfully pay FAR above standard costs for convenience, status, and specific treatment.
I call it 'state clubbing' your company. Why be when you are able be the elegant six-figure account club outside the driving range by having an constant charge? It is possible to offer both of course, but examine what'll sky-rocket your business FASTER, with higher quality customers and less deals.
An example of this is my private Platinum Mastermind plan, that we introduced in 2006 because of overwhelming demand for my own instruction. This group of 15 serious small business owners each pay $15,000.00 a year to get better use of me than anyone else, and in a small group setting where we meet 3 times a year at lavish 4- and 5-star hotels and resorts.
My Platinums are, essentially, VIPs in my own world! And because I maintain a bit of magic about the group, people appear to want 'in' even more. (One of my people got cornered in the ladies room at my last O-nline Success Blueprint Workshop by several attendees who demanded to know how they could enter Platinum!)
I share this not to impress you, but to impress upon you that in YOUR industry (yes, *yours*) there's a percentage of people who will gladly spend MORE - much more - for a greater level of service or treatment. Remember, you're maybe not trying to please EVERYBODY, just-the select few who is able to afford that level of service.
So now, take a minute or two and con-sider how YOU can start your own 'country club' for your clients and customers. Whether it is a VIP level of support or a private customer group that meets a few times a year.
To get your wheels turning, imagine this... That's an additional $100,000.00 this year for YOU, If you're able to get 10 visitors to commit to some sort of pro-gram that is only $10,000.00 a year!.