People Getting Rich Online - Niche Research

SEnuke: Ready for action

There are many keyword tools out there. I like to work with Overtures because its free and easy. Keep in mind that the figures from Overture usually are filled sometimes a l...

Hows that number coming along? You wll recall in the first part of this series I included obtaining a list together of a few ideas on your site or blog market. Hopefully you've a good sized set of general types. Another steps include narrowing the keywords and then doing some supply and demand study.

There are many keyword tools out there. I prefer to make use of Overtures since its free and easy. Keep in mind that the numbers from Overture are often inflated sometimes just a little sometimes a good deal. They fudge the numbers by counting like concerns fly and flies or affiliates and affiliate get counted since the same problem. Remember they earn more income convincing their prospective advertisers a search phrase is popular.

Therefore plug-in one of the common search terms from your list. Im going to test dogs. Listed here are the results:

Queries done in February 2006

Count Research Period

1104234 dog

225786 breed of dog

183180 dog training basics

152056 dog show

139072 dog breeders

98321 dog name

97021 dog education

91172 dog picture

88480 dog available

62657 dog brushing

56907 dog present

I edited a couple of like sneak dog out for expediency. I love dog breeds and dog training [basics]. Looks like folks are searching for both a great deal. Since we have the demand, lets go over to Google and check the present.

Enter the actual key phrase, placing quotes around it so Google searches for just what we would like. If you devote dog breeds, Google returns 5,59o,000 results. Look in top of the right-hand corner with this number.

Heard of Sumantra Roy? Most likely not. Hes a man who focuses on Search Engine Optimisation and particular keyword research. He has created a system termed the Keyword Effectiveness Index or KEI to gauge the potential of a keyword. I use a less complicated version of it. Here it is:

KEI = Demand / Supply

That's - Demand divided by Supply. The bigger the KEI the greater. This gives a basic KEI to you that ranges from 1-10. People compare this for the Richter Scale, meaning that each successive number is exponentially greater compared to last number.

In our example above, the KEI for breed of dog could be.04, which isnt that good. Visiting best link building services likely provides cautions you might tell your uncle.

Dog Training Basics produces 45,600 results for Google. The KEI will be 4, which will be wonderful. Hmmwait a minute. Dig up further on a related portfolio by clicking wholesale link building services. Our lesson is concluded by that. Bye. [Sound of running down the door and hallway slamming]. Only a little geek humor there.

Perform a few more and see what you develop. I did dog title and got a of.10, that will be bad. I also tried dog present, which got me a KEI of.07.

I usually grab the highest KEI key words and connect them back to the Overture instrument and try it again.

Incidentally, Wordtracker does this all for you. Try it free of charge and see how easy it is. Just remember that they use different sources for both demand and supply than my example above, but that shouldnt make too much of a difference.

So now we must have a much smaller number that has good quality prospects onto it..