People Getting Rich Online - Niche Research

SEnuke: Ready for action

There are many keyword tools out there. I like to work with Overtures since its free and easy. Take into account the numbers from Overture are often inflated often a l...

Hows that number coming along? You wll remember in-the first section of this series I covered finding a list together of a few ideas for your site or blog niche. Hopefully you have a good sized list of basic types. The following steps involve narrowing the keywords and then performing some supply and demand research.

There are many keyword tools out there. I prefer to use Overtures because its free and easy. Remember that the figures from Overture usually are inflated sometimes a bit sometimes a lot. They fudge the figures by counting like requests fly and flies or internet and affiliates get counted as the same issue. Investigate Link Building Solutions is a refreshing resource for more concerning where to study it. Remember they earn more income persuading their prospective advertisers that a search phrase is popular.

So plug in among the general search terms from your list. Im going to test dogs. Listed here are the results:

Searches done in February 2006

Depend Search Expression

1104234 dog

225786 dog

183180 dog education fundamentals

152056 dog show

139072 dog breeders

98321 dog name

97021 dog training

91172 dog picture

88480 dog available

62657 dog grooming

56907 dog surprise

I edited several like snoop dog out for expediency. I prefer dog breeds and dog training [basics]. Seems like folks are trying to find both quite a bit. Now that we have the demand, lets go over to Google and examine the supply.

Type in the exact search phrase, putting quotes around it therefore Google looks for precisely what we would like. In the event that you devote dog breeds, Google returns 5,59o,000 benefits. Try looking in top of the right-hand corner with this number.

Heard of Sumantra Roy? Not likely. Hes a guy who focuses primarily on Search Engine Optimization and certain keyword study. He's devised a formula termed the Keyword Effectiveness Index or KEI to assess the potential of a keyword. I take advantage of an easier version of it. Here it is:

KEI = Demand / Supply

That is - Demand separated by Supply. The bigger the KEI the better. Thus giving a simple KEI to you that ranges from 1-10. People compare this for the Richter Scale, meaning that each successive number is significantly better than the last number.

Within our illustration above, the KEI for breed of dog could be.04, which isnt that good.

Dog Training Basics yields 45,600 benefits for Google. The KEI could be 4, which is terrific. Hmmwait a minute. To get different ways to look at this, we know you check-out: try link builder. Our lesson is concluded by that. Bye. [Sound of running down the door and hallway slamming]. A bit geek laughter there.

Do a few more and see what you develop. I did so dog title and got a of.10, which is awful. I also tried dog gift, which got me a KEI of.07.

I usually grab the highest KEI key words and connect them back into the Overture software and check it out again.

Furthermore, Wordtracker does this all for you. Try it free of charge and see how easy it's. Just keep in mind that they use different resources for both demand and supply than my example above, but that shouldnt make an excessive amount of a difference.

So now we should have a much smaller list that has some good prospects on it..