On Web page Search Engine Optimization Factors Do They Matter?

SEnuke: Ready for action

Let's hop into our Net time machine and take a trip. Today we're headed back in time to 2000 in Internet time, that seems like one hundred years ago. Youre an Search engine optimization expert and you want to create a book on how to get to the best of search engines what do you talk about? Meta tags are absolutely on the way out. If you are concerned with operations, you will perhaps hate to research about building link. Hyperlinks support but this is cutting edge stuff not the basis of your book. Dig up further on an affiliated site by going to link builder. So you speak about keyword density. You say if you want to get ranked very for a specific term, you need to have that in your title and you need to have it show up towards the top of your page, and in other components of the page and have your page be keyword dense for your chosen topic. And Im not speaking about 1-three% keyword density 100% keyword density for a word actually worked for some phrases.

Ahh, the memories. The days when keyword density really mattered.

Back to late 2006. Keyword density is dead. DEAD! In reality the question comes up if its even essential what content is in fact on your webpage or if it all depends on links.

Lets take some renowned examples first go to and kind in the word failure. The 1st outcome youll see is President George W. Bushs bio. Go ahead and appear at the web page, and inform me how several times the word failure shows up on the page. Yep zero.

To be fair, lets go back to again, now sort in waffles. The number one result youll see here is John Kerrys site. Go ahead and count the quantity of instances you find the word waffles on that web page. Certainly zero again.

So whats going on here? The reason George Bushs and John Kerrys internet site are displaying up so hugely for failure and waffles is simply because of anchor text. (This specific tactic in fact has a name named GoogleBombing but thats for a diverse day.) A large quantity of web sites, have links pointing to George Bushs web site with the word failure in the hyperlink.

So what must this tell us very first of all, cease worrying so significantly about perfectly optimizing your site and commence worrying about what the sites linking to you say.

Now I should say that possessing the keyword you want to rank very for in your tag and possessing relevant content material on that web page does definitely assist, and if youre targeting a very competitive word, then youll need to have relevant content on your web page. Nevertheless, dont be concerned about having exact keyword densities for your pages theyre not assisting you, in reality they may be hurting you considering that the search engines discovered out that ranking by keyword density was easily abused so now they actually penalize sites that are regarded overoptimized or too keyword dense. Just write naturally and leave it alone thats what the search engines want.

Instead, make positive the hyperlinks pointing to your web site tell your story and say what your website is about. Alternatively of links that say click here, get links that say widgets or whatever your site is about.

Just before I finish here, I want to give you my preferred example for Google Bombing. Go to the residence page of This time kind in French military victories and click the Im Feeling Lucky button. Absolutely nothing against, the French, but thats hilarious. Click on the French military defeats link for a excellent laugh..