Munchkin, Inc. Makes Parents' Lives Easier with New Cleaning Tools | Reuters

Parents Can Spend Less Time Cleaning Bottles and More TimeNurturing BabyNORTH HILLS, Calif.--(Business Wire)--Munchkin, Inc., designer and manufacturer of clever infant andtoddler products, today announced the addition of three new cleaningaccessories to its existing line of award-winning products. Being anew parent can be both exciting and overwhelming, so Munchkin has setout to make some of the logistics of this life-changing experience ashassle-free as possible. With features specifically designed to meetthe needs of today's parents, these cleaning tools will allow parentsto spend less time focusing on the gritty details and more time withtheir baby."We're not here to tell you that cleaning bottles will now be fun,but if we can help make this everyday task a little more enjoyable andcreate a little more time for moms to spend with their kids, thenwe've done our job," said Kristy Ardell, Munchkin category manager forcleaning products.Time spent slaving over the sink cuts into quality time spent withthe family. New parents are often up to their elbows in dirty babybottles, with the average baby going through 10 bottles daily. In aneffort to simplify everyday cleaning burdens, Munchkin has introducedthe following time-saving cleaning tools:-- Soap Dispensing Bottle Brush: This new brush is right on thebutton with its ability to dispense the perfect amount of soapfor each individual bottle. The textured scrubbing bristlesreach even the hardest-to-clean areas with ease, so baby'sbottles will always be sparkling clean and safe for the nextuse. A suction base secures the brush in an upright positionwhile keeping it free from germs and convenient for one-handedcleaning. Available in four vibrant colors, this brush isguaranteed to brighten any kitchen decor.-- Steam Guard(TM) Microwave Sterilizer: This product combinesthe unbeatable cleaning and sterilizing power of steam withthe convenience of microwave quickness. In order to helpprevent burns, the new sterilizer has heat-resistant handlesand a one-way latch to remind parents to open the lid awayfrom the body. Each Microwave Sterilizer comes with a freeDeluxe Bottle Brush that can be used to pre-clean bottles andensure superb sterilization.-- Steam Guard(TM) Microwave Sterilizer Bags: Whether on-the-goor at home, these new microwave sterilizer bags are a quickand convenient way to kill bacteria and germs on bottles,nipples, pacifiers and breast pump accessories. Designed witha Cool-Touch(TM) grip, each pouch is safe for burn-freehandling fresh out of the microwave. A great value, each bagcan be used up to 20 times.These new cleaning tools, which are currently available at majorretailers nationwide, will enable http://its-africa.co.za/index.php/ - cleaning equipment South Africa - parents to spend less time onmundane everyday tasks and more time loving and bonding with baby.About Munchkin, Inc.A privately held company headquartered in North Hills, Calif.,Munchkin, Inc. designs, manufactures and markets baby products thatexcite, delight and make life easier for families. Founded in 1991,Munchkin, Inc. has placed great emphasis on anticipating parents'needs and finding clever ways to address them. As a result of thisfocus on innovation, Munchkin has pioneered numerous concepts in thebaby care industry including the Bottle & Nipple Brush, White HotTechnology(R), Teething Blanket and Teether Babies. In addition,Munchkin has been granted more than 50 United States patents and haswon over 30 industry awards, including the coveted Target(R)Corporation Partner Award of Excellence in 2005. Endorsed andrecommended by lactation consultants, medical professionals, toyspecialists and parents, Munchkin products can be found at more than25,000 retail outlets internationally. For more information, visitwww.munchkin.com.FormulaKatie Williams, 619-234-0345Williams@formulapr.comCopyright Business Wire 2008 href='http://www.reuters.com/article/2008/03/04/idUS136602+04-Mar-2008+BW20080304' - http://www.reuters.com/article/2008/03/04/idUS136602+04-Mar-2008+BW20080304 -