Moji Masala Aims To Make Cooking Indian Food Easy

Shireen Qadri and JD Walsh are the married cofounders and co-CEOs of Moji Masala. MOJI MASALA

John David (JD) Walsh and Shireen Qadri are the cofounders, co-CEOs, and married life partners who concocted and realized the company Moji Masala, which in Kashmiri means “Mom’s spice blend.” The authentic South Asian spice blend recipes come directly from Qadri’s mother. Each single-serving spice packet is labeled with simple instructions for cooking, and also a QR code that takes you directly to a website with a video showing you how to create a specific Indian dish that can feed about three to five people.

“Our mission is to bring you spice blends that allow you to recreate the recipes of South Asian moms from all over the subcontinent,” says Walsh. “Our one-packet product is designed to create one dish resulting in no leftovers or waste. We aim to make it easy for people to cook great Indian food regularly, so that they can incorporate into their menu weekly or monthly.”

All Moji Masala spice blends are fresh-ground, produced in small batches and hand-packed. Most recipes are ready in 30 minutes, which is less time than it takes to order and receive restaurant delivery – and a lot cheaper. There are currently 12 varieties of Moji Masala spice blends available for meat lovers, vegetarians, and vegans.

Moji Masala spice blends come in single serving packages with instructions for cooking.  CHALSEA KYLE

Walsh and Qadri came up with the idea for Moji Masala when they realized that simply collecting all of the 7 to 15 spices required for most South Asian dishes poses an insurmountable hurdle for many people. Furthermore, it can be frustrating to sort through thousands of recipes online to find ones that are authentic and delicious. Finally, meal prep can be too cumbersome and take too long.